Test 1?? Advertising·廣告

【寫作佳句及慣用表達(dá)】

Daily life needs advertisements because the main function of advertising is to disseminate information on commodities, services, culture, employment, student enrolment and even marriage.

日常生活需要廣告，因?yàn)閺V告的主要功能是傳播有關(guān)商品、服務(wù)、文化、就業(yè)、招生、甚至婚姻方面的信息。

Advertisements provide the most direct, comprehensive and detailed information. We get to know about household goods from advertisements. Advertising can be beneficial to the customers if it is true to its claims.

廣告提供最直接、全面和詳細(xì)的信息。我們從廣告上了解家用商品。廣告如果名副其實(shí)，對消費(fèi)者是有益的。

?Advertising creates mass markets. Without advertisements, manufacturers may find it difficult to sell their products.

廣告可開拓市場。如果沒有廣告，生產(chǎn)者就可能難以銷售他們的產(chǎn)品。

Without advertisements, newspapers, commercial radios and television companies could not survive.

（如果）沒有廣告，報(bào)社、商業(yè)廣播之聲、電視公司就不能生存。

?Advertisements are misleading and cheating. They are filled with flowery phrases and empty promises.

?廣告起誤導(dǎo)作用，并具有欺騙性。廣告中充滿著華麗的詞語和空洞的諾言。

Fake advertising cheats consumers and, in some serious cases, t

hreatens gullible people’s lives.

虛假廣告欺騙消費(fèi)者，而且嚴(yán)重地對輕信廣告的人們的生命構(gòu)成威脅。

Advertisers are inconsiderate of the public. What they care about is making money.

廣告商不顧大眾利益。他們所關(guān)心的就是賺錢。

Advertisements are not based on the quality of the goods, but on the principle that if one keeps talking about the same thing long enough, eventually people will pay attention to it.

?廣告的制作并不是根據(jù)產(chǎn)品的質(zhì)量，而是根據(jù)這樣的原則：一個人只要長時間一直談?wù)撏粬|西，最終人們就會去注意它。

Advertising encourages consumers to “keep up with the Joneses”, namely, it creates an acquisitive society and a demand for material things.

廣告鼓勵消費(fèi)者攀比，換句話說，廣告創(chuàng)造出一個貪婪的社會及對物質(zhì)的需求。

Consumers are encouraged by advertisements to buy insurance (fear); buy cosmetics (vanity); and eat more than necessary (greed).

廣告鼓勵消費(fèi)者買保險(xiǎn)（恐懼）；買化妝品（虛榮）；多吃（貪婪）。

Admonish your friends in private, praise them in public.

對朋友私下勸戒，公開表揚(yáng)。

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【寫作范文】

Advertising is common throughout the world as a way of letting the public know about a product. Some people feel that advertising is generally helpful, while others feel it is often harmful. Discuss your idea of good and bad effects of advertising, and decide whether you think it is generally helpful or harmful. Use specific examples to support your discussion.

Write a composition of about 150 words on the following topic:

The Good and Bad Effects of Advertising

You are to write in four paragraphs.

In the first paragraph, state your point of view.\;

In the second paragraph, describe the harmful effects and give specific examples.

In the third paragraph, describe the helpful effects and give specific examples.

In the last paragraph, restate your point of view.

Marks will be awarded for content, organization, grammar and appropriacy.

Failure to follow the instructions may result in a loss of marks.

In most countries in the world, advertising is common. You can see posters

?on doors, signs on buses, pictures in magazines, and commercials on TV. Though

these signs of advertising are often disliked, I feel that, overall, advertising

?has very positive results.

The harmful effects of advertising are obvious. When you are listening to

beautiful music on the radio, a commercial is disturbing when it interrupts your program and changes your mood. Television commercials are the worst of all. Your program is stopped, and you are forced to watch an advertisement unless you actively change the channel or leave the room. I think that there should be laws to limit the advertisers’ right to interrupt TV and radio programs.

In general, however, I think that the positive results of advertisements are beneficial to society and individuals. When I do shopping, I can use advertisements in newspapers to compare prices, features, and quality of the product I want to buy. By being more informed, I can buy something that will benefit me in the long run. With advertisements, people save a lot of time in shopping, looking for jobs, etc.

Adversity leads to prosperity.

逆境通向成功。

All in all, for a wise and educated shopper, the helpful effects of advertising outweigh the harmful effects.

?

【學(xué)習(xí)要點(diǎn)】

① commercial商業(yè)廣告

② benefit me in the long run從長遠(yuǎn)來說對我有益。比較in the short run: 從短期來說

③ all in all 總的說來；總之

?

【要點(diǎn)提示】

is seldom welcome; and those who want it the most always like it the least.

忠言逆耳，就是最需要忠告的人也總是最不喜歡它。

結(jié)構(gòu)分析：

Ⅰ. Introduction

DS: ① ② ... （過渡句）

TS: Though these signs of advertising are often disliked, I feel that, overall, advertising has very positive results. （作者的觀點(diǎn)。Though clause 使得表達(dá)上更嚴(yán)密。）

?

Ⅱ.Body

TS1: The harmful effects of advertising are obvious. (提出廣告有害的一面)

DS: ① ... ② ... ③ ... ④ ...（論據(jù)—supporting facts）

TS2: In general, however, I think that the positive results of advertisem

ents are beneficial to society and individuals.（廣告有益的方面）

DS: ①… ② ?… ?③ ?… （論據(jù)—supporting facts）

Ⅲ. Conclusion

All in all, for a wise and educated shopper, the helpful effects of advertising

outweigh the harmful effects. （作者的結(jié)論。all in all起總結(jié)作用）

【模擬訓(xùn)練1】? ［35 MIN.］

Some people enjoy advertisements on TV. Others say that advertisements on TV are annoying. What do you think are the reasons for the growing number of ads on TV? And what is your attitude toward ads on TV? Use specific reasons for your answer.

Write a composition of about 150 words on the following topic:

A new broom sweeps clean.

新官上任三把火。

My View on Advertisements on TV

You are to write in three paragraphs.

In the first paragraph, state your point of view.

In the second paragraph, give specific examples for your view.

In the last paragraph, restate your point of view.

Marks will be awarded for content, organization, grammar and appropriacy.

Failure to follow the instructions may result in a loss of marks.

Your essay may be based on the outline below:

Ⅰ.Introduction

TS: Nowadays advertisements are very common.

DS: ① ?… ?② ?… ?③ ?… ??(supporting fac

ts)

Ⅱ. Body

TS: There are two reasons, I think, for the growing number of ads on TV.

DS: ① First, ?… ?Thus, ?… ?，They ?… ??By advertising, each producer tries … ② Second, ?… ??They ?… ?③ Consequently …

(specific reasons)

?

Ⅲ. Conclusion

?As far as I am concerned, I am in favor of / against TV ads because … ?But … ?

?

模擬訓(xùn)練參考范文

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My View on Advertisements on TV

Nowadays advertisements are very common. Whenever you turn on TV, you are likely to see ads. The advertisers are trying to inform you of the many different sorts of uptodate products on the market. Besides, it often occurs while you are absorbed in watching a wonderful film on TV, endless commercials interrupt you from time to time, and make you quite annoyed.

There are two reasons, I think, for the growing number of ads on TV. First, in a competitive economy, the consumer usually has the choice of several different brands of the same product. Thus, manufacturers are confronted with a problem—how to keep their sales high enough to stay competent in the business. They solve this problem by advertising. By advertising, each producer tries to convince the consumers that its product is preferable. Second, most consumers are interested in ads. They want to get from TV ads the firsthand information about new products, which enables them to choose the one they like best. Consequently, ads increase a lot on the TV screen.

As far as I am concerned, I am in favor of TV ads because most of them are interesting and informative. But there is no denying that some TV ads are tedious and boring. So I feel TV stations are faced with an arduous task to strengthen the control of ads, to improve their quality and to make them attractive.