【TED】是一個會議的名稱，它是英文technology,entertainment, design三個單詞的首字母縮寫。它是社會各界精英交流的盛會，這里有當代最杰出的思想家，這里有當代最優(yōu)秀的科學(xué)家，這里有迸發(fā)著最閃耀的思想火花，這里孕育著最光輝的夢想。

Richard St. John
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one book.



【本節(jié)目每天下午2點更新，歡迎訂閱。】



【全文聽寫】

Hints：
one-way street
hot-shot
block
Why do so many people reach success and then fail? One of the big reasons is, we think success is a one-way street. So we do everything that leads up to success, but then we get there. We figure we've made it, we sit back in our comfort zone, and we actually stop doing everything that made us successful. And it doesn't take long to go downhill. And I can tell you this happens, because it happened to me. Reaching success, I worked hard, I pushed myself. But then I stopped, because I figured, "Oh, you know, I made it. I can just sit back and relax." Reaching success, I always tried to improve and do good work. But then I stopped because I figured, "Hey, I'm good enough. I don't need to improve any more." Reaching success, I was pretty good at coming up with good ideas. Because I did all these simple things that led to ideas. But then I stopped, because I figured I was this hot-shot guy and I shouldn't have to work at ideas, they should just come like magic. And the only thing that came was creative block. I couldn't come up with any ideas.
為什么有這么多人在成功以后失?。孔钪饕脑蛑皇?，我們把成功當作一條單行道。我們盡其所能地達到成功。當我們到達那一步以后，我們覺得我們已經(jīng)做到了，我們便閑散下來，不再繼續(xù)那些當初讓我們成功的努力。用不了太久，事情就開始走下坡。我可以告訴你這是怎么回事，因為這是我的親身體驗。 為了成功，我努力工作，我鞭策自己。但我停了下來，因為我想“我已經(jīng)做到了，現(xiàn)在我可以坐著休息了?！?為了成功，我總是試著做到最好，超越自己。我不再這么做是因為我想，“我已經(jīng)夠好了，我不再需要改進了。” 為了成功，我總是有很多好的創(chuàng)意。因為我做了這些讓我達到成功的事。但我停下來了。因為我想我是個大腕了，我不用再想這些點子，它們會自動出現(xiàn)的。但唯一出現(xiàn)的是靈感障礙。我沒辦法再想出任何點子。