Personal vs. Professional Branding
個人品牌VS專業(yè)品牌

There may not be much difference between personal and professional branding, but from my perspective, your professional brand is what matters to a potential employer, networking contact, or anyone who can help you find a job or grow your career. It's more than a case of making sure your personal brand reflects who are as a person. It's also making sure that the information available about you online is visible, available, and relevant - to where you are in your career and where you want to go next.
也許在個人品牌和專業(yè)品牌之間沒什么多大區(qū)別，但是在我看來，對于你未來的雇主，或你關(guān)系網(wǎng)中的朋友，或者任何能幫你找到工作以及能幫你在事業(yè)上進(jìn)步的人來說，你的專業(yè)品牌更重要。專業(yè)品牌也保證了你提供的在線信息是與你的職業(yè)生涯以及未來發(fā)展計劃相關(guān)的。

Check Your Brand
檢查你的品牌

What type of branding do you have? There's an easy way to check what image you are showing to the world. Google your name and see what shows up. I've put quite a bit of effort into building my "Alison Doyle" brand. Google my name and you'll find, all on page one of the search results, my Job Searching site, my LinkedIn profile, my Twitter Profile, links to the books I've written, a link to my Alison Doyle blog, and a link to my company's web site.
你有什么樣的品牌？有個很好的方法可以檢查出你在別人眼里的形象。在谷歌中輸入你的名字，看看搜索結(jié)果。我在建立自己的個人品牌中費了很大的努力，如果你輸入“Alison Doyle”，你會在所有的搜索結(jié)果中看到我的求職網(wǎng)，LinkedIn的文檔，Twitter的文檔，我寫的書的鏈接，博客地址以及公司網(wǎng)站。

This is all the type of information you want a prospective employer or client to find. You don't want to advertise the photos of what you did on your summer vacation, the great time you had at your high school reunion, or the number of "last calls" you've made at your favorite bar or club, to anyone who might be in a position to hire you or recommend you for a job.
專業(yè)品牌是你想讓潛在雇主或潛在客戶看到的信息。你想展示給潛在雇主或可能給你推薦工作的人的信息不是你在夏季假期時拍的照片，不是你在高中同學(xué)聚會中度過的快樂時光，不是你在最喜歡的酒吧或俱樂部中最后打出的電話。

Keep Your Personal Life Private
保持私生活的隱私

You can still have personal information on the web. Just make sure that it's only available to the people you want to see it. Use this Job Search Internet Checklist to ensure that employers are finding what you want them to find, and what they are viewing is appropriate.
你還可以在網(wǎng)站上公布你的私人信息。但是要確保只向你想讓他們知道的人公布。利用求職搜索網(wǎng)絡(luò)清單確保雇主只能看到你想讓他們看到的信息，并且他們?yōu)g覽的內(nèi)容都是適合的。

Be careful what you write on your blog, or other people's blogs or social networking pages. Don't let the whole world see your personal information:
要注意你在自己的或他人的博客，社交網(wǎng)絡(luò)發(fā)表的文章。不要讓整個世界都看到你的隱私。

How to Build Your Professional Brand
怎樣建立你的專業(yè)品牌

Once you've made sure that your personal information is only viewable by who you want to see it, start building your professional brand. This will serve a couple of purposes. In addition to being information that showcases your talents for potential employers, it's also information that, if created properly, will bump the not-so-good stuff down the list in Google. That way, any prospective employer who Googles you, should see what you want them to see - your professional branding.
一旦你確認(rèn)好你在網(wǎng)上的信息只有那些你想讓他們看的人才能開到，就開始創(chuàng)建自己的專業(yè)品牌吧。這樣做有幾個用途。除了可以向潛在雇主展示你的天才之外，如果創(chuàng)建得當(dāng)?shù)脑挘€可以將谷歌上的搜索結(jié)果中不好的信息過濾掉。這樣的話，任何在谷歌上搜索你的潛在雇主，看到的就只會是你想讓他們看到的東西，也就是你的專業(yè)品牌。

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