Ⅲ.課文篇

Many people think that sales and marketing are the same job. Some people think that marketing is what sales people do to sell a product. This could not be farther from the truth, as we will see below.
很多人認(rèn)為銷售和市場(chǎng)營(yíng)銷是同一個(gè)工作。一些人認(rèn)為市場(chǎng)營(yíng)銷就是銷售人員所做的產(chǎn)品推銷。這和它的本意有天壤之別，這正如我們下面所看到的。

Sales means trying to convince someone to buy your goods or services. Generally, customers buy goods and clients buy services.
銷售指的是設(shè)法說(shuō)服某人買你的物品或服務(wù)。通常來(lái)說(shuō)，消費(fèi)者買物品，而客戶買服務(wù)。

Marketing is a number of processes that are designed to help a company understand the market and what the market thinks of their goods or services.
市場(chǎng)營(yíng)銷是為了幫助公司了解市場(chǎng)以及市場(chǎng)對(duì)公司產(chǎn)品和服務(wù)的想法而展開的一系列工作。

When marketing is done well, it will help management to make changes to the product to better suit the market needs and also help increase sales because more people will be aware of the product.
市場(chǎng)營(yíng)銷做得好，它就會(huì)幫助改變經(jīng)營(yíng)策略，使產(chǎn)品更好地滿足市場(chǎng)需求，而且讓更多的人知道該產(chǎn)品，從而提高產(chǎn)品的銷售額，

Sales and marketing department usually work separately but closely.
銷售部和市場(chǎng)營(yíng)銷部的工作通常分開進(jìn)行，但又緊密相連。

A marketing project usually starts with a market survey. This means asking potential customers their honest thoughts and feelings about the product. You should also compare your product with your competitors to understand the relative strengths and weaknesses of each.
一個(gè)市場(chǎng)營(yíng)銷項(xiàng)目通常始于一項(xiàng)市場(chǎng)調(diào)查。這意味著詢問(wèn)潛在消費(fèi)者對(duì)產(chǎn)品的真實(shí)想法和感受。你還應(yīng)該將你的產(chǎn)品和競(jìng)爭(zhēng)者的產(chǎn)品相互比較，從而了解各自相關(guān)的長(zhǎng)處和短處。

Twenty years ago, marketing was not an important business function, but as the market place become more and more competitive each year, good marketing (and good sales) has become one of the most integral and challenging areas to work in.
二十年前，市場(chǎng)營(yíng)銷并不是一個(gè)重要的商業(yè)功能，但是隨著市場(chǎng)競(jìng)爭(zhēng)的逐年強(qiáng)烈，好的市場(chǎng)營(yíng)銷（以及好的銷售）已經(jīng)成為最重要和最有挑戰(zhàn)的工作領(lǐng)域。