2013超級碗廣告之最:哪些最感人哪些最搞笑(附全部廣告大串燒)
作者:滬江英語
來源:thehollywoodreporter
2013-02-05 15:08
Biggest Accidental Blackout Winner
意外停電的最大贏家
Oreo had a great, cute commercial featuring absurd whispers that didn't play up any typical Super Bowl ad stereotypes, but they really struck gold with a well-timed Tweet that tied their product to the bizarre blackout. The tweeted ad said, "You can still dunk in the dark."
奧利奧用那些荒誕的耳語制作了一則可愛的商業(yè)廣告,和典型的超級碗廣告模式很不一樣,但是奧利奧找準時機發(fā)布了一條推特,將自身產(chǎn)品和超級碗上詭異的停電聯(lián)系了起來。這條推特廣告說:“即使漆黑一片,你也可以把奧利奧泡一泡?!?/div>
第一名:Oreo
Biggest Accidental Blackout Loser
意外停電的最大輸家
Mercedes' Willem Dafoe-as-the-devil ad was clever and fun, mostly because of, well, Willem Dafoe. But having their giant logo displayed prominently at the top of the Superdome next to the blacked-out lights was definitely not a pleasant placement.
梅賽德斯的“威廉·達福是魔鬼”廣告非常聰明有趣,不過這主要得歸功于,拍廣告的是威廉·達福。不過把他們巨大的商標放在新奧爾良穹頂體育場的頂端,毗鄰停電的路燈,這無疑不是一個好地方。
第一名:Mercedes
Most Confusing Ad
最令人費解的廣告
What's with the singing fish and sapphire beer with a black bottle, Beck's?
想請貝克啤酒解釋下,唱歌的魚和黑瓶裝的Sapphire啤酒的組合到底算啥意思?
第一名:Beck's Sapphire, "Serenade" and the black-ale trend
第二名:Runner Up: Toyota Rav-4, "I Wish"
Best Animal
最佳動物
Even though I got flashbacks to Black Beauty, I was able to overlook the tragedy of the horse being given away (because of extenuating circumstances? I need more information!) thanks to the reunion at the end.
雖然我感到了《黑美人》的重現(xiàn),但是好在最后的團聚讓我能夠忽略馬被送走的悲劇。(也許把馬送走是情有可原的?我需要知道更多?。?/div>
第一名:Budweiser, "Brotherhood"
第二名:Runner Up: , "No Drama"
Best Topical Ad
最好的話題廣告
Still, Tide's ad was one of the best of the night, and one of the few that actually had a good twist. But for 49er fans, it was probably a little too topical.
汰漬廣告依舊是當晚最好的廣告之一,也是少數(shù)擁有很好轉(zhuǎn)折的廣告中的一個。不過對于舊金山49人隊的球迷來說,它未免也太具話題性了。
第一名:Tide, "Miracle Stain"
第二名:Runner Up: Samsung, "The Next Big Thing"