[彭蒙惠英語] 世界的色彩由他們決定!(1/2)
NEWS worthy Clips (1/2)
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How They Color Your World
Behind the scenes at a semiannual color-forecasting session with the Color Association of the United States, where the colors you wear are chosen
For all its practical applications, is a far more emotional than rational process. Sure, the end result determines what color sofa you’ll be
buying or what color dress this year’s bridesmaids will wear. But “the quality and direction of the color story has to come [by ,” says fashion
designer and Color Association of the United States (CAUS) committee member Monika Tilley.
Color choices develop their own logic
Green emerged in the mid-’90s and has not retreated. “We think of it as symbolic of a certain movement: the preservation of the environment,
sustainability, organic,” says committee member Leatrice Eiseman of the Pantone Color Institute. “We’re still living in a very anxious world, and people
want to feel reassured.” And regarding the resilience of metallics, thank the ever-influential role of technology.
The perfect palette
Choosing color is “a lot more thoughtful process than a group of people sitting around and saying, ‘Oh, let’s foist this on the American public,’”
Eiseman says.
More typically, it’s a pavement-pounding, globetrotting activity based on real research. CAUS committee member Kathryn Gordy Novakovic spends as many as 110
days on the road each year, chronicling, for instance, the clothes worn by edgy kids in trendy neighborhoods. She travels with at least two cameras and is
known to whip one out at a restaurant to record a particularly unusual flower or vase. Tilley antiques fairs and designer show houses.Two years
to filter down
Two years to filter down
Some palettes have been better received than others. The designers, marketers and product developers filter the choices. Success comes when a pigment a prognosticator is particularly passionate about from the meeting room to the manufacturer to the store to, finally, the consumer. This usually takes two years.
Vocabulary Focus
end result (n. phr) ---a result of a series of events or a long process
resilience (n) ---the ability to quickly return to a previous good condition
foist (something) on (someone) (phr. v) ---to force someone to have or experience something they do not want
Specialized terms