Woz's father taught him something else that became ingrained in his childlike, socially awkward personality: Never lie. "My dad believed in honesty. Extreme honesty. That's the biggest thing he taught me. I never lie, even to this day." The only partial exception was in the service of a good practical joke. In addition, he imbued his son with an aversion to extreme ambition, which set Woz apart from Jobs. At an Apple product launch event in 2010, 40 years after they met, Woz reflected on their differences. "My father told me, 'You always want to be in the middle,'" he said. "I didn't want to be up with the high-level people like Steve. My dad was an engineer, and that's what I wanted to be. I was way too shy ever to be a business leader like Steve."