China's leading real-name social networking internet platform, announced today that it has entered into a definitive agreement to acquire 100% of , a leading user generated content (UGC) online video sharing site in China. The consideration for this acquisition will be US$80 million in cash. The acquisition is expected to be completed in the fourth quarter of 2011, subject to customary closing conditions.
中國(guó)的領(lǐng)先實(shí)名制社交網(wǎng)站人人網(wǎng)今天宣布他們已經(jīng)進(jìn)入了全資收購(gòu)另一個(gè)中國(guó)領(lǐng)先的視頻網(wǎng)站56網(wǎng)的最后階段。估計(jì)此次收購(gòu)會(huì)涉及8000萬(wàn)美元的資金流動(dòng)。這個(gè)收購(gòu)案預(yù)計(jì)會(huì)在2011年的第四季度完成,主要依據(jù)慣例成交條件。

Founded in 2005, is a leading online video-sharing site where users can upload, view and share videos. A majority of the videos offered on the site is created by users, consisting of content mix from performing artists, amateur groups, and video enthusiasts.
在2005年成立的56網(wǎng)是國(guó)內(nèi)一個(gè)領(lǐng)先的消費(fèi)者可以分享,觀看和上傳視頻的網(wǎng)站。網(wǎng)站內(nèi)的主要視頻是由用戶自己上傳,里面含有各種藝術(shù)表演,愛(ài)好者團(tuán)隊(duì)和視頻達(dá)人。

"UGC videos have been increasingly popular amongst SNS users as natural extensions of communication and content sharing. The acquisition of will help Renren further meet user needs of recording and sharing their lives through video format on our social network," commented Joseph Chen, Chairman and Chief Executive Officer of Renren. "'s consistent focus on providing video sharing services versus professional content has resulted in a strong following of UGC-centric users, which complements our user's social behavior. We expect that the synergies and cross marketing opportunities between and communities will further drive growth in user engagement, traffic, and advertising solutions to clients."?
56網(wǎng)的視頻模式在國(guó)內(nèi)的SNS網(wǎng)站內(nèi)已經(jīng)風(fēng)靡一時(shí),主要是它能很好的作為一種交流和延伸工具。人人的董事會(huì)主席和CEO陳一舟表示這次收購(gòu)將會(huì)使人人網(wǎng)能夠更好的滿足消費(fèi)者的需求同時(shí)讓消費(fèi)者能夠在人人網(wǎng)上分享自己的生活體驗(yàn)。56網(wǎng)一直以來(lái)都專注于視頻分享的業(yè)務(wù)同時(shí)也囊括專業(yè)的內(nèi)容,這讓56視頻聚集了一批視頻分享的忠誠(chéng)用戶,同時(shí)也能很到的彌補(bǔ)用戶的社交體驗(yàn)。我們希望人人網(wǎng)和56視頻的協(xié)同效應(yīng)以及交疊市場(chǎng)可以幫助這兩個(gè)網(wǎng)站增加流量,用戶接觸以及針對(duì)廣告主的廣告解決方案。