你沒有看錯，那個以頂級奢侈包包皮具聞名的愛馬仕，也要進(jìn)軍美妝界了！

首次試水，愛馬仕便從女性最熱愛的口紅入手，推出了最新的唇膏系列。

不過，因為愛馬仕的包包都需要配貨購買，所以也有網(wǎng)友打趣道：不知道他家的口紅需不需要配貨。

Hermès, the luxury French fashion house behind the iconic Birkin bag and logo jewelry collection, has announced its first foray into makeup with the launch of Rouge Hermès, a brand new lipstick line.

愛馬仕（Hermès）是標(biāo)志性鉑金手提包和徽標(biāo)珠寶系列背后的法國奢華時裝品牌，近日宣布推出全新口紅系列Rouge Hermès，首次涉足彩妝業(yè)務(wù)。

Following in the footsteps of Gucci Beauty, which relaunched in 2019, Hermès is set to unveil a 24-strong lipstick collection in intense shades such as deep red, rose and coral. Manufactured in Italy, the lipsticks will be available in two popular finishes – matte and satin – with the latter said to take inspiration from the sumptuous leather finish of Hermès' world-famous Kelly bag, according to the Wall Street Journal.

繼2019年重新推出的Gucci Beauty的腳步之后，愛馬仕（Hermès）將推出深紅色、玫瑰色和珊瑚色等濃烈色調(diào)的24種強(qiáng)烈的唇膏系列。?據(jù)《華爾街日報》報道，此系列的口紅在意大利制造，有兩種流行的質(zhì)感：啞光和緞面。后者據(jù)說是從愛馬仕舉世聞名的凱利包的奢華皮革表面處理中汲取靈感的。

Of course, Hermès fans will know the brand's burgeoning fragrance dynasty well, with popular perfumes such as Hermès Twilly and Eau des Merveilles. While it has already put its stamp on the beauty world, this is the first time Hermès has branched out into color cosmetics, and the new drop is already making waves.

當(dāng)然，愛馬仕（Hermès）粉絲們非常熟悉愛馬仕迅速發(fā)展的芬芳王朝，出品了HermèsTwilly和Eau des Merveilles等受歡迎的香水。愛馬仕雖然已在美容界嶄露頭角，但這是愛馬仕首次涉足彩妝領(lǐng)域，而新一輪的熱潮已經(jīng)引起轟動。

In true Hermès style, the block-color packaging is Instagram-worthy but it is also sustainable. Made of metal and permabrass hardware, which you'll spot on some of the handbags, Pierre Hardy, creative director of jewelry and shoes at the brand, told WSJ that he wanted the lipstick cases to be as luxe as possible in order to give them their own value. What's more, they can be refilled time and time again. Each lipstick will retail at $67 and refills will cost $47.

按照真正的愛馬仕風(fēng)格，拼色包裝是值得拍了發(fā)在Instagram上的，但這種包裝也是可持續(xù)的。用金屬和永久黃銅制成的金屬設(shè)計，可以在某些手袋上找到，愛馬仕的珠寶和鞋類創(chuàng)意總監(jiān)皮埃爾·哈迪（Pierre Hardy）告訴《華爾街日報》，他希望口紅外殼盡可能地豪華，以便它們本身也能存留價值。而且，這種口紅外殼可以不斷補(bǔ)充內(nèi)容物。每支唇膏的零售價為67美元，補(bǔ)充裝的價格為47美元。

Judging by the very first pictures of the collection, the lipsticks, which have been in the pipeline for two years, look brilliantly pigmented. The formula also boasts lots of natural ingredients such as beeswax to lock in moisture and hydration,? and ensure better color payoff. A handy lip brush will also accompany the products.

從該系列的第一張圖片來看，已經(jīng)在流水線上生產(chǎn)兩年的口紅看起來色彩鮮艷。該配方還擁有許多天然成分，例如蜂蠟，可以鎖住濕度和水分，并確保更好的色澤。產(chǎn)品還附帶了方便的唇刷。

You can find the lipstick collection, which will be available in 35 countries starting in March, in various Hermès boutiques and on .

您可以在各個愛馬仕專賣店和上找到將于3月開始在35個國家/地區(qū)發(fā)售的口紅系列。

多知道一點

Kelly Bag

大名鼎鼎的凱莉包原型來自愛馬仕于1892年發(fā)布的一款為狩獵者設(shè)計的馬鞍袋，命名為Hight Bag，是愛馬仕最早的皮具單品。

1956年，當(dāng)時某本雜志上刊登了摩納哥王妃Grace Kelly 懷著身孕拎著這款包袋遮擋孕肚的照片，此后這款包一舉成名，也正式更名為 Kelly。

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