Ins點(diǎn)贊最多的照片竟是個(gè)雞蛋?估價(jià)25萬(wàn)美元
作者:independent
2019-01-21 12:00
The?world's most popular Instagram post?could now be worth more than £250,000, if sponsored, according to a leading influencer marketing agency.
據(jù)一個(gè)一流的、很具影響力的營(yíng)銷團(tuán)隊(duì)介紹,世界上最受歡迎的Instagram目前預(yù)估贊助超過(guò)25萬(wàn)英鎊。
As it stands, the @world_record_egg account boasts more than 5.8?million followers, days after gaining more than 40 million 'likes'?on a stock image of an egg with the caption: “Let's set a world record together and get the most liked post on?Instagram.”
賬號(hào)“@world_record_egg”擁有580多萬(wàn)的粉絲,在發(fā)布一張雞蛋的圖片,并配文“讓我們共創(chuàng)世界記錄,獲得ins最多的贊吧”,隨后收到超過(guò)4000萬(wàn)贊。
As a result, influencer marketing agency?Pulse Advertising & Talent Management?estimates the post could now be worth a quarter of a million pounds.
結(jié)果是營(yíng)銷團(tuán)隊(duì)Pulse Advertising & Talent Management估計(jì)這條ins現(xiàn)在價(jià)值25萬(wàn)英鎊。
Christoph Kastenholz, co-founder of the agency exclusively tells the?Independent?that the account's large number of followers means “the egg now reaches five times as many people as an established brand”.
該團(tuán)隊(duì)聯(lián)合創(chuàng)始人克里斯托獨(dú)家告訴媒體《獨(dú)立報(bào)》,該賬號(hào)的大量粉絲意味著“這顆雞蛋現(xiàn)在受到的關(guān)注人數(shù)是老品牌的五倍。”
“At the current market value of followers, the egg could value one single post at £25,000 and possibly more.
“按現(xiàn)在粉絲的市值來(lái)算,這顆雞蛋的一張照片價(jià)值25萬(wàn)英鎊,或者更貴?!?/div>
However, Kastenholz points out the value of influencer marketing lies in the trust of a character and not followers alone.
但是克里斯托也指出,影響者營(yíng)銷的價(jià)值在于對(duì)品質(zhì)的信任,遠(yuǎn)非粉絲量這一個(gè)衡量標(biāo)準(zhǔn)。
“So far the egg has only created attention, not yet relationships with its followers,” he adds, which may affects its monetary sponsored value on Instagram.
他說(shuō):“目前為止這顆蛋只吸引了注意力,尚未和粉絲建立聯(lián)系?!边@可能會(huì)影響它的贊助價(jià)值。
(翻譯:阿忙)