The?world's most popular Instagram post?could now be worth more than ￡250,000, if sponsored, according to a leading influencer marketing agency.
據(jù)一個一流的、很具影響力的營銷團(tuán)隊介紹，世界上最受歡迎的Instagram目前預(yù)估贊助超過25萬英鎊。

As it stands, the @world_record_egg account boasts more than 5.8?million followers, days after gaining more than 40 million 'likes'?on a stock image of an egg with the caption: “Let's set a world record together and get the most liked post on?Instagram.”
賬號“@world_record_egg”擁有580多萬的粉絲，在發(fā)布一張雞蛋的圖片，并配文“讓我們共創(chuàng)世界記錄，獲得ins最多的贊吧”，隨后收到超過4000萬贊。

As a result, influencer marketing agency?Pulse Advertising & Talent Management?estimates the post could now be worth a quarter of a million pounds.
結(jié)果是營銷團(tuán)隊Pulse Advertising & Talent Management估計這條ins現(xiàn)在價值25萬英鎊。

Christoph Kastenholz, co-founder of the agency exclusively tells the?Independent?that the account's large number of followers means “the egg now reaches five times as many people as an established brand”.
該團(tuán)隊聯(lián)合創(chuàng)始人克里斯托獨(dú)家告訴媒體《獨(dú)立報》，該賬號的大量粉絲意味著“這顆雞蛋現(xiàn)在受到的關(guān)注人數(shù)是老品牌的五倍?！?/div>

“At the current market value of followers, the egg could value one single post at ￡25,000 and possibly more.
“按現(xiàn)在粉絲的市值來算，這顆雞蛋的一張照片價值25萬英鎊，或者更貴。”

However, Kastenholz points out the value of influencer marketing lies in the trust of a character and not followers alone.
但是克里斯托也指出，影響者營銷的價值在于對品質(zhì)的信任，遠(yuǎn)非粉絲量這一個衡量標(biāo)準(zhǔn)。

“So far the egg has only created attention, not yet relationships with its followers,” he adds, which may affects its monetary sponsored value on Instagram.
他說：“目前為止這顆蛋只吸引了注意力，尚未和粉絲建立聯(lián)系?！边@可能會影響它的贊助價值。

（翻譯：阿忙）