Why is Starbucks so expensive?
為什么星巴克這么貴？

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獲得13.5k好評的回答@Sanjai Tripathi

Three parts to this question:
這個問題有三部分：

Why is the cost structure of Starbucks high;
為什么星巴克這么貴；

Why are they able to charge such high prices;
為什么星巴克可以這么貴；

And why do they choose to charge such high prices?
為什么星巴克要這么貴？

Regarding the cost structure, as others have pointed out, they have a high cost model for producing coffee?beverages?(and other products).?
說到成本結(jié)構(gòu)，像其他人指出的一樣，在他們的咖啡制造商業(yè)模型中很高的成本（他們也生產(chǎn)其他產(chǎn)品）。

Principally, they are often located in high rent areas, and are optimized for service quality rather than cost-efficiency.
主要來講，它們經(jīng)常開在租金很高的地段，而且使服務(wù)水平最佳化，而不是追求成本效益。

Regarding how they are able to charge such high prices, it's largely a product of branding and convenience.?
說到他們怎么能要價這么高，很大程度上是因為這集品牌和便利于一身的產(chǎn)品。

Though I wouldn't say they are out of line with other independent coffee shops, so the branding perhaps isn't even that marginally important, other than attracting customer volume.
雖然我不會說他們和其他非連鎖咖啡店有多不一樣，所以最重要的是吸引消費者，相比之下品牌不是那么重要了。

Regarding why they choose to charge such high prices ... because they can.
至于為什么他們選擇要價這么高..因為他們可以要得這么高。

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（翻譯：Jessie）