溫馨提示，距離2018年6月份的英語六級考試開考，不到2個月了，你復習得如何了？做真題是備考中比不可少的環(huán)節(jié)，今天一起來做英語六級真題練習吧！

Questions 36 to 40 are based on the following passage:

　　The producers of instant coffee found their product strongly resisted in the market places despite their manifest (明顯的) advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee.

　　Efforts were made to find the cause of the consumers' seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons, however. This was confirmed by one of motivation research's classic studies, one often cited in the trade. Mason Haire, of the University of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots(胡蘿卜), baking powder, bread, canned peaches and　　potatoes, with the brands or amounts specified. The seventh item, in the fifth place on both lists, read “11b. Maxwell House coffee” on one list and “Nescafe instant coffee” on the other.

? ? One list was given to each person in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of woman (“personality and character”) who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner.

? ? On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.

　　36.The fact that producers found resistance to their product despite the fact that they spent more advertising money on instant than regular coffee shows that ____.

　　A) advertising does not assure favorable sales result

　　B) companies spent more money on advertising than they should

　　C) people pay little attention to advertising

　　D) the more one advertises the better the sales picture

　　37.In this instance, the purpose of motivation research was to discover ____.

　　A) why people drink coffee

　　B) why instant coffee did not taste good

　　C) why regular coffee was successful

　　D) the real reason why people would not buy instant coffee

? ? ? 38.This investigation indicated that ____.

　　A) 50 percent of housewives are lazy

　　B) housewives who use instant coffee are lazy

　　C) many women believe that wives who use instant coffee are lazy

　　D) wives who use regular coffee are good planners

　　39.On the results of this test, the producers probably revised their advertising to show a ____.

　　A) lazy housewife using regular coffee

　　B) hardworking housewife using instant coffee

　　C) lazy housewife using instant coffee

　　D) man obviously enjoying the taste of instant coffee

　　40.Implied but not stated:____.

　　A) Despite its advantages, most people disliked instant coffee because of its taste.

　　B) The advertising expenditure for instant coffee was greater than that for　regular coffee.

　　C) Very often we do not know the real reasons for doing things.

　　D) Taste is the principal factor in determining what we buy.

【參考答案】

短文大意：廣告宣傳對促銷起著十分重要的作用。但廣告并不是萬能的，有時它的效果并不理想，甚至起著相反的作用。作者以實際例子說明這一問題。雖然速溶咖 啡有其自身的優(yōu)勢，但為什么會在市場上滯銷 ?其原因就出在廣告宣傳上。滯銷只是表面現(xiàn)象，而深層的涵義則是因為許多買速溶咖啡的家庭婦女往往被認為是懶惰的。試驗結(jié)果則表明：廠家很有可能改變其廣告宣傳，說明只有勤快的家庭主婦才使用速溶咖啡。這就從另一個測面告訴人們：我們對正在做的事情并不真正知道其原因。

　　36. 答 案A。【參考譯文】廠家盡管在速溶咖啡上比普通咖啡花的廣告錢要多，但他們發(fā)現(xiàn)此產(chǎn)品仍然滯銷，這表明廣告并不能保證有好的銷售?！驹囶}分析】本題考察學生的閱讀理解能力，主要從字里行間找答案。

　　【解答要領(lǐng)】廣告并不是萬能的，有時它的效果適得其反，本段第一句話正是說明這一點。

　　37. 答 案D?！緟⒖甲g文】在這個例子中，研究的目的和動機是為了找出人們?yōu)槭裁床辉纲I速溶咖啡的真正原因。【試題分析】考察學生的推斷和綜合理解能力。

　　【解答要領(lǐng)】讀完整段文章之后，讀者就會發(fā)現(xiàn) D)乃正確答 案，特別是第四行的那句話，清楚地說了本題的意思。

　　38. 答 案C?！緟⒖甲g文】這次調(diào)查表明，許多婦女都認為使用速溶咖啡的婦女是懶惰的?！驹囶}分析】此題考察學生對上下文的理解能力，需從字里行間找答案。

　　【解答要領(lǐng)】從短文中，可以看出調(diào)查報告的結(jié)果乃是許多人認為買那“速溶咖啡 (instant coffee)”的女人是懶女人。

　　39. 答 案B?！緟⒖甲g文】關(guān)于這次試驗的結(jié)果，廠家很有可能修改他們的廣告內(nèi)容，說明勤快的家庭主婦使用速溶咖啡?！驹囶}分析】本題為推理判斷題，需從字里行間找答 案。【詳細解答】民意測驗結(jié)果表明，許多買速溶咖啡的家庭婦女被認為是懶惰的。因此，廠家改變了廣告宣傳，并說買速溶咖啡的家庭婦女是勤勞的，使婦女敢于 買其咖啡，故應選 B)。

　　40. 答 案C?！緟⒖甲g文】沒有說出來的含義是：我們對所做的事情并不真的知道其原因?！驹囶}分析】本題為綜合判斷題，需從文章的含義中找出答案?！驹敿毥獯稹渴紫纫靼?imply的意思是“暗示”，而state的意思是“陳述”，據(jù)此應該選 C)，意思是我們做某些事情常不知道其理由是什么。

好了，以上是小編整理的英語六級真題的閱讀理解部分（不含聽力與作文）。閱讀是不少同學頭疼的地方，但是閱讀并不是不能的難題，多做題，多總結(jié)，閱讀一定會有所提升。加油吧。

備考課程推薦：【Uni智能】大學英語六級高效備考班