What I saw was a great opportunity to provide computing technology in a more efficient way. That was the core idea of what became Dell Computer Corporation and that's one we were stuck over ever since. 　　I started the business with a simple question: how can we make the process of buying a computer better? The answer was: sell the computer directly to the end customers. 　　It hadn't occurred to me that others hadn't figured it out. I thought it was pretty obvious. I am sure if I had taken the time to ask, plenty of people would have told me that my idea wouldn't work -- I have heard that a lot in the 15 years since starting the business. 　　On January 2, 1984, I went back to Austin earlier than I would have to to attend classes, and I did all the things you need to do to set up a business. I registered the company with the State of Texas as "PC's Limited".