冷電話是銷售的一個關鍵技能。冷電話營銷圣典，外貿(mào)營銷必備，即可學習營銷策略，還可以加深對外國人的思路的把握。本書旨在為那些希望提高自己的技能、提高其銷售能力的人員提供信息。

英文書名：《Cold Calling Techniques: That Really Work》

Product Description: Follow the advice of Stephan Schiffman-America's #1 Corporate Sales Trainer-and take your career to the next level. This special anniversary edition of his perennial bestseller, Cold Calling Techniques (That Really Work!), pres you with all of the right tools for turning prospects into meetings, and meetings into big sales. This easy-to-follow guide will help you beat today's cold calling obstacles such as voicemail, caller ID, cell phones, and e-mail. Schiffman's professional experience and corporate wisdom guarantee your future success. Pring online resources, the anniversary edition of Cold Calling Techniques packs in plenty of potential leads to help you hunt down more business. Give yourself the edge. Cold Calling Techniques is the one book you need to make your sales opportunities better, pitches stronger, and commissions greater.