The difference between a powerful presentation and a pitiful one is usually a few, essential basics. The following five reminders must be part of every speech.
一場引人入勝的演講，與一次枯燥乏味的展示的區(qū)別通常只在于一些必要的基礎知識。下面的5個注意事項，在每個演講中都必須兼顧到。

1. Audience awareness.
1. 觀眾意識。

The better you know the people in the seats, the better your presentation will be. Too many speakers are self-centered. They design a message that sounds good only to them.
你對坐在觀眾席上的人越了解，你的講演就越有效。這是因為遇到太多以自我為中心的演講者了，他們所設計的信息模式聽起來只會讓自己感覺良好。

The audience-centered speaker provides what the people need -- information to help them grow.
以觀眾為中心的演講者能提供聽眾需要的信息，也就是有助聽眾拓展新思維的信息。

2. Positive preparation.
2. 積極充分的準備。

Do not prepare in fear. Forget worrying about the possibilities of what can go wrong. Instead, think about the positives. Note everything you can’t wait to share. Pinpoint the most powerful aspects of the speech and look forward to releasing them. The audience wants you to succeed. They cannot wait to hear a positive message from you.
別以恐懼的狀態(tài)準備講演。忘掉那些容易出岔子的可能性吧，相反的，多想想積極的方面。把你迫不及待想要與他人分享的一絲一毫都記錄下來。準確描述講演中最具力量的部分并帶著期待去展示它們。觀眾們也希望你成功。而且他們也迫不及待想從你口中學到有用的信息。

3. Confident content.
3.自信的內容。

Too often we draw our confidence from our delivery style. Listen, that’s overrated. Who cares if an audience is wowed by delivery if no content comes with it?
我們太習以為常地通過講演的表達方式來展現(xiàn)自己的自信。請注意，我們對這種方法都評價過高了。誰會在意，觀眾的歡呼是因為演講表達方式吸引、而沒有任何實質內容的呢？

The less confident you are with your delivery the more critical it is that you are confident with your content. Know exactly the benefit the audience will receive from the information you share.
你對傳遞方式的自信心越不足，你對表達的內容質量就會越在意。你得清楚了解觀眾能從你分享的內容中獲得哪些好處。

Great content never has a bad day. You never pick up and book and say, "This book is in a bad mood!" The content of the book remains the same regardless. Create content that is solid, regardless how "on" you feel any given day.
好的內容編排總是萬試萬靈。你永遠不會拿起一本書然后說：“這本書今天心情不好！”其實書的目錄仍是毫無用處。設計一款最可靠的內容目錄，無論你在講演當天的情緒是怎樣的。

4. Test technology.
4. 測試技術設備。

Check the microphones, laptop, etc. before the event. Inspect it with enough time to repair it if needed.
檢查麥克風，筆記本電腦等等設備，在正式開始之前。預留充分的時間檢查以便必要時的修理。

5. Validate value.
5. 實現(xiàn)價值。

This ties the previous four points together.
這需要把四個關鍵點聯(lián)系起來。

Value the audience. Remember that you are talking to people with fears but also with dreams.
重視觀眾。請記住，你既帶著恐懼發(fā)表演說，同時你也帶著自己的夢想在發(fā)聲。

Value preparation. Don’t try to wing it but don’t over prepare, thinking it will make you perfect.
重視準備。別想著渾水摸魚，但也不要準備得過度充分，別以為這樣就能讓你的演講完美無瑕。

Value content. Have a clear message that cannot be missed. Make it practical so it can be immediately applied.
重視內容，要注意哪個不能錯過的信息，好好實踐它這樣才能立即被運用起來。

Value technology. If PowerPoint strengthens the message use it; if it doesn’t then don’t. Only use technology that will enhance your presentation.
重視技術設備。如果PPT能有助信息的傳遞，那就使用它；如果不能，那就別使用。只有利用技術設備才能為你的演講錦上添花。

If you focus on the first four areas then the fifth -- validate value -- will be guaranteed. You will know what you are going to say, whom you are saying it to, and why you are sharing it.
如果你重視了前面四個要點然后留意第五個——實現(xiàn)價值，那么價值也就能保證實現(xiàn)了。你就會知道接下來準備表達的內容，你的聽眾，還有你想要分享這些信息的理由。

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