Presentations, in many different formats, are a big part of being a small business owner. You may be delivering your elevator pitch at a networking event, pitching your services during a sales call, or speaking at a small business conference. Although they are all very different types of presentations, they are all important for small business owners.
在許多不同形式上，演示對于一位小企業(yè)主來講十分重要。你可能正在一個(gè)社交活動中進(jìn)行電梯游說，在一次銷售電話中竭力推銷你的服務(wù)，或者是在一場小型商務(wù)會議上發(fā)表演講。盡管演示形式都各不相同，但對小企業(yè)主而言，它們都很重要。
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If you are using your valuable time to prepare and deliver some sort of presentation, you want it to be a success. You want to engage your audience and make your presentation memorable (for the right reasons!). Here are some tips to help you deliver a winning and memorable presentation that you actually enjoy giving.
如果你正利用你寶貴的時(shí)間準(zhǔn)備做某種演示，并且想獲得成功，想吸引觀眾的注意力，想做出一次難忘的演示（出于正確的原因?。?。那么下面這些訣竅可以幫助你做出真正想要做的，成功且難忘的演示。
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1. Take time to prepare: Regardless of the type of presentation, don't wait until the last minute to start preparing. As soon as you know you will be presenting or attending a meeting that requires more informal presenting, start thinking about the content of your presentation.
1. 花時(shí)間準(zhǔn)備:無論哪一類型的演示,請不要等到最后一刻才開始準(zhǔn)備。當(dāng)你知道自己要做演示或參加一個(gè)會議,并且這個(gè)會議要求一個(gè)非正式的演示時(shí) ,請開始思考你要演示的內(nèi)容。
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2. Research your audience: Your audience should drive not only the content you present, but your approach as well.
2.對你的觀眾做一個(gè)調(diào)查：吸引觀眾的不僅僅是你演示的內(nèi)容，還有你演示的方法。
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3. Identify your goals: What are your goals? Why are you presenting? Are you trying to win business? Are you sharing your expertise? Take time to identify your goals and keep them in mind as you develop your presentation.
3.確定目標(biāo)：你的目標(biāo)是什么？你為什么演示？你在努力贏得訂單嗎？你在分享你的專業(yè)知識嗎？花時(shí)間確定你的目標(biāo)，當(dāng)你詳細(xì)演示時(shí)請把目標(biāo)牢記于心。
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4. Know your time limit: Make sure you know how long you will have to present. It's vital to know if you're delivering a 60-second elevator pitch, a half hour tutorial or a two-hour presentation before you start preparing your content.
4.知道時(shí)間限制：你要確保自己知道要演示多長時(shí)間。在你開始準(zhǔn)備內(nèi)容前，知道這些十分重要，比如你的電梯游說時(shí)間為60秒，導(dǎo)師輔導(dǎo)時(shí)間為1小時(shí)，演示時(shí)間為2小時(shí)。
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5. Write it down: Even if your presentation is short and simple, avoid the temptation to keep your content only in your head. Your presentation should be written down so you can revise, practice and fine-tune before the big day.
5.在紙上記下來：即使你的演示很簡短，你也要抵制腦記的誘惑。你應(yīng)該寫下演示的內(nèi)容，以便在這重要的一天之前你可以修改，練習(xí)和調(diào)整。
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6. Create visual aids (if necessary): Depending on the type of presentation, you may want some kind of visual aid to add to your presentation. However, do not include every piece of content on your slides. Keep it short and simple. Your visual aid should be for your audience, to drive home important points, not a crutch for your presentation.
6. 創(chuàng)建視覺輔助（如果有必要的話）：根據(jù)演講的類型,您可能希望在演示里添加某種視覺輔助。然而，不要把每一部分內(nèi)容都放在幻燈片上。盡量使它簡短點(diǎn)。你的視覺輔助應(yīng)該是為了你的觀眾能抓住重點(diǎn)，而不是為了你的演示有所依靠。
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7. Memorize it: Don't worry, you're not going to memorize and rehash your presentation. But, start by memorizing it anyway. Knowing the content inside and out will make you more comfortable and confident during the delivery.
7.熟記：別擔(dān)心，你不用記住和重復(fù)你的演示。但是不管怎樣，要從熟記開始。在講話過程中，如果你徹底解了演示內(nèi)容，你會更加的輕松自信。
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8. Practice, practice, practice: Run through your presentation in full several times before the big day. You may even consider video taping yourself so you can self-critique and fine-tune.
8.練習(xí)，練習(xí)，再練習(xí)：在重要日子之前，請把演示內(nèi)容完整反復(fù)地練幾次。你甚至可以考慮視頻錄制自己，以便你可以自我批評和調(diào)整。
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9. Get there early: Not only do you want to be on time, but if you get there early, you can scope out the room where you will be presenting and start to familiarize yourself with the environment. You can also meet some of the people in the audience, which can help add a conversational tone.
9.早到：你不僅要準(zhǔn)時(shí)到場，還要早到。這樣你就可以看看你將要演示的場所，讓自己開始熟悉這個(gè)環(huán)境。你也可以在觀眾中認(rèn)識一些人，這可以幫你增加談話式的語氣。
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10. Show your passion: Hopefully you're passionate about the subject matter. Let your enthusiasm come through in your delivery. It can be contagious and the perfect way to engage your audience.
10.展示激情：在主觀問題上希望你能有強(qiáng)烈的信念。讓你的熱情顯露在演講中吧！這算是吸引觀眾注意力最富有感染力，最完美的方法了。
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11. Make it interactive: To prevent boredom for your audience, plan group activities, ask questions and work in a break, if appropriate.
11.做些互動：要想避免觀眾厭煩，你可以適當(dāng)?shù)挠?jì)劃些小組活動，問問題和工作的間歇。
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12. Use humor: Humor can be powerful in a presentation setting. Not only can it put the audience at ease, but it can make you more relaxed as well.
12.使用幽默感：在演示過程中，幽默感的影響很強(qiáng)大。這不僅能讓觀眾放松下來，也能讓你感到更輕松。
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13. Leave something behind: Handouts are a great way to drive home your message and give attendees something to refer to after they leave. Be sure to include your contact information and invite the audience to contact you with questions. And always attend events with a handful of business cards.
13.留下一些材料：材料是讓觀眾抓住重點(diǎn)的最好辦法。在出席者離開后，給他們一些相關(guān)的材料。你要確保材料里包含了聯(lián)系方式，并邀請觀眾如果有問題可以聯(lián)系你。出席活動時(shí)要經(jīng)常帶幾張名片。
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Presentations can be nerve-wracking if you don't deliver them often. But don't be intimidated by the process. Follow the tips here to deliver a winning proposal with confidence next time you need to get in front of an audience.
如果你很少演示，那么演示對你來說是件非常傷腦筋的事情。但也不要被這個(gè)過程嚇住，下次你要在觀眾面前做一個(gè)成功自信的演示時(shí)，按照這些方法去做吧！

聲明：本雙語文章的中文翻譯系滬江英語原創(chuàng)內(nèi)容，轉(zhuǎn)載請注明出處。中文翻譯僅代表譯者個(gè)人觀點(diǎn)，僅供參考。如有不妥之處，歡迎指正。