上一篇：《企業(yè)家指導(dǎo)你發(fā)展客戶》概念解析4：企業(yè)類型

Futher,here are two seemingly paradoxical points to consider:
繼續(xù)看，如下是兩種狀況要特別加以考慮：

·Your customers’ view of your market type is more important important than yours
· You can choose your market type
·客戶的需求比擬的主觀假設(shè)更重要
·商品投放市場的種類由你決定

First,you can say that you are in a particular market type,existing in a particular place with respect to competitors within a specified market,but if the customer doesn’t see it that way,what good are your beliefs?For example,if you develop “Facebook for senior citizens,”you and your techy friends,as well as tech savvy pundits will see that you have segmented the social networking market for the senior citizens’market niche.All well and good,but if the senior citizens have never heard of Facebook,what good does the comparison do you?Try a landing page headline proclaiming your product as the “Facebook for Seniors” with this group and see how far it gets you.
首先，如果你把自己的商品放在一個特定的市場和位置和同類商品比較，客戶并不care怎么辦？比如你開發(fā)了“面向更年輕用戶的臉書網(wǎng)”，你和你的團(tuán)隊會覺得自己把市場分割、精確化了。恩恩想法不錯，但是如果你的客戶并沒有聽說過臉書網(wǎng)，咋辦？這樣的比較有對你的商品推廣有什么意義呢？試試這么做會不會讓你遇到阻礙吧。

Second,if you don’t have a lot of money,you need to act like you are re-segmenting a market.Launching in a new market requires millions of marketing dollars to teach customers what the new product does and why they need it.Launching in an existing market also requires millions of marketing dollars to compete with the existing players who hope to squash you.If you don’t have millions of dollars to spend ,you must build your business or prove the traction to investors by dominating a specific niche market segment.In the latter case,you are essentially in a “segmented new market”that acts in a similar way to a re-segmented existing market.
其次，如果你沒有足夠的資金，你就要考慮重新分割市場了。開發(fā)新產(chǎn)品，創(chuàng)造新市場意味著投入巨額的資金進(jìn)入市場以告訴消費(fèi)者這個新產(chǎn)品的功能以及他們對此產(chǎn)品有需求，也意味著要與希望扼殺你的競爭者們投入資金來斗爭。如果你沒有足夠的資金，那么就要向投資方證明自己的產(chǎn)品（業(yè)務(wù)）分明地指向特定的精確市場。在后一種情況中，我們說的“分割新市場”類似于重新分割現(xiàn)存市場。