最近，馬云又火了一把，這次是在美國(guó)底特律。
他在“連接世界”（Gateway 17）的演講吸引千人擠爆現(xiàn)場(chǎng)，當(dāng)?shù)赜^眾千金求一票。
那么，他去底特律到底是干什么呢？
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底特律當(dāng)?shù)貓?bào)紙 Detroit Free Press是這么說(shuō)的：
China's leading entrepreneur, Jack Ma, offered heavy doses of rags-to-riches inspiration and exhortations to embrace free trade and globalization during his keynote speech today at Detroit.?
中國(guó)著名的企業(yè)家馬云，在底特律的主題演講中，給大家打了一劑強(qiáng)勁雞血，講了他白手起家的故事，鼓勵(lì)美國(guó)人擁抱自由貿(mào)易和全球化時(shí)代。
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說(shuō)到這，就不奇怪美國(guó)人為什么也癡迷于馬云了。美國(guó)人一直鐘情于哪些 rags-to-riches 的企業(yè)家，憑借美國(guó)夢(mèng)，靠雙手打出一片天下。
美國(guó)人崇拜的英雄，遠(yuǎn)至林肯，近到比爾·蓋茨、拉里·佩奇、馬克·扎克伯克都是這樣的類(lèi)型。加之，馬云的英語(yǔ)演講魅力非凡，這次在底特律這座“鐵銹”城圈了不少粉。
話(huà)說(shuō)，馬云選擇底特律做演講也是“頗有心計(jì)”的舉動(dòng)。
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曾經(jīng)享譽(yù)全球的汽車(chē)城底特律，因?yàn)榻?jīng)濟(jì)衰敗、產(chǎn)業(yè)空洞化，大量藍(lán)領(lǐng)工人下崗，因而整個(gè)城市蕭條破敗不堪，銹跡斑斑，成為“銹鐵帶”（上圖紅色地區(qū)就是Rust Belt）的典型城市。
這座城市一度破產(chǎn)，如今人口銳減，就業(yè)機(jī)會(huì)稀少，宛如一篇空城。
Ma said Alibaba picked Detroit for the conference because the Midwest has a lot of small businesses, particularly those providing various food products that could please Chinese consumers.
這次馬云去底特律就是抓住當(dāng)?shù)鼐用窬蜆I(yè)市場(chǎng)前景黯淡，賺錢(qián)機(jī)會(huì)稀缺的心理，去推銷(xiāo)阿里巴巴的電商夢(mèng)想，希望可以拉攏美國(guó)中小企業(yè)去淘寶平臺(tái)做生意。
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在會(huì)場(chǎng)上，馬云這樣對(duì)美國(guó)中小企業(yè)喊話(huà)：
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Ma's message: Doing business in China via e-commerce sites such as Alibaba proves ideal for small businesses and entrepreneurs like many found in Detroit.
"Small business, you have nothing to lose," Ma exhorted his roughly 3,000 listeners. "The only thing you have to lose is the opportunity. Lose the hope, lose the future."
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馬云之所以如此有底氣向美國(guó)生意人喊話(huà)，背后的確是有數(shù)據(jù)支持的。
美國(guó)報(bào)紙也扒出了淘寶的業(yè)績(jī)水平，的確能讓“鐵銹城”的老板們?yōu)橹幕ㄅ拧?/div>
Along with the inspiration he sprinkled some startling statistics to capture the opportunity in China: That the Alibaba platform recently sold 2 million lipsticks in 10 minutes, or that when the site first started selling live Canadian lobsters for delivery to China, they sold nearly 100,000 immediately, enough to shut down the supply.
除了加油鼓勵(lì)，馬云還用一些驚人的數(shù)據(jù)說(shuō)明了中國(guó)目前的市場(chǎng)機(jī)遇：最近，阿里巴巴在10分鐘內(nèi)賣(mài)出了200萬(wàn)支口紅。天貓館剛開(kāi)始推出加拿大龍蝦時(shí)，銷(xiāo)量立刻突破了10萬(wàn)份，足以讓供應(yīng)商忙不過(guò)來(lái)。
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在馬云的經(jīng)營(yíng)理念里，雙贏是他一直以來(lái)的追求。整合全球供應(yīng)鏈、消費(fèi)系統(tǒng)是他的野心所在。
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His goal, he said, is to allow consumers anywhere to buy products from anywhere in the world — salmon from Norway, coconuts from Thailand — and receive them within 72 hours.
馬云的目標(biāo)，就是讓全球各地的消費(fèi)者能夠買(mǎi)到世界其他地方的產(chǎn)品——比如買(mǎi)到挪威的三文魚(yú)，泰國(guó)的椰汁，不管產(chǎn)品原產(chǎn)地是哪里，72小時(shí)就能送到消費(fèi)者手里。

在底特律這次演講上，馬云對(duì)特別提到了對(duì)美國(guó)的感念，談到了當(dāng)年美國(guó)夢(mèng)給了他啟發(fā)，創(chuàng)辦了阿里巴巴。

但他還說(shuō)，未來(lái)30年，將是中國(guó)企業(yè)大展拳腳的時(shí)候，只有擁抱變化，才能能機(jī)會(huì)。
While he gave thanks to the U.S. since his Alibaba dream was heavily influenced by the American dream, he thinks that over the next 30 years, the Chinese markets are going to be the ones influencing the American ones. With that in mind, he urged U.S. entrepreneurs to act. "Embrace the future, change yourself, [and] you'll have a better chance," he added.
這番話(huà)對(duì)于當(dāng)今反對(duì)全球化的人來(lái)說(shuō)，刺耳但中肯。
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畢竟，如果背離全球化趨勢(shì)，固守在安樂(lè)窩中，設(shè)置諸多的貿(mào)易保護(hù)，設(shè)定假想敵，而不創(chuàng)新，抓住機(jī)遇，那么底特律這樣的鬼城將沒(méi)法復(fù)興，并且出現(xiàn)越來(lái)越多“底特律”“匹茨堡”這樣的廢都，不管是在美國(guó)，還是中國(guó)……
從這次演講中，我們還可以一窺阿里巴巴到底有多強(qiáng)，對(duì)此，馬云是這么說(shuō)的：
"In the company’s last fiscal year, Alibaba’s core commerce platforms generated nearly $550 billion in gross merchandise volume, of the total value of sales on its marketplaces. If GMV were GDP, that would make Alibaba the 22nd-largest economy globally, just behind Argentina."?
阿里巴巴去年一個(gè)財(cái)年，我們的主要商業(yè)平臺(tái)商品交易總量（GMV）將近5500億美元。如果商品交易總量算成國(guó)內(nèi)生產(chǎn)總值（GDP）的話(huà)，阿里巴巴將是世界上第22大經(jīng)濟(jì)體，排在阿根廷后面。
此外，主持人還“挑了下事”，問(wèn)馬云阿里巴巴目前有哪些競(jìng)爭(zhēng)者。
就當(dāng)大家都以為馬云將提到老對(duì)手騰訊的時(shí)，馬云又出乎意料地給了下面這種回答：
我們可能在這個(gè)領(lǐng)域與騰訊競(jìng)爭(zhēng)，在另一個(gè)領(lǐng)域與亞馬遜競(jìng)爭(zhēng)?，F(xiàn)在說(shuō)這個(gè)問(wèn)題還太早。未來(lái)30年里，互聯(lián)網(wǎng)和電子商務(wù)會(huì)改變世界。
我告訴他們，互聯(lián)網(wǎng)就像一場(chǎng)萬(wàn)米長(zhǎng)跑，我們只是剛剛完成最初的100米，很難說(shuō)你旁邊的人就是真正的競(jìng)爭(zhēng)對(duì)手，再向前跑3000米，你才能發(fā)現(xiàn)到底誰(shuí)是你真正的競(jìng)爭(zhēng)對(duì)手。
我們今天發(fā)展得不錯(cuò)，可如果我們失去了希望、失去了愿景、失去了公司文化，我們就什么也不是。有很多公司曾經(jīng)都發(fā)展得不錯(cuò)。Netscape公司曾經(jīng)多么成功，可誰(shuí)會(huì)想到它就這么消失了。Yahoo公司當(dāng)年多棒啊，誰(shuí)會(huì)想到會(huì)變成今天的樣子？所以不要以為你的公司會(huì)永遠(yuǎn)處于好的狀態(tài)，要時(shí)刻謹(jǐn)慎小心（Be paranoid）。
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最后，馬云又談到了他那句經(jīng)典語(yǔ)錄，給美國(guó)人熬了一碗濃濃的雞湯：
Never give up！Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine. If you give up tomorrow, you will never see the sunshine.
千萬(wàn)別放棄！今日生活不易，明天更加艱難，但后天終見(jiàn)陽(yáng)光。如果明天就放棄了，就沒(méi)法見(jiàn)到后天的太陽(yáng)。
其實(shí)，馬云的語(yǔ)錄已經(jīng)不僅僅在中國(guó)很火，在國(guó)外也同樣十分流行，被很多外國(guó)人奉為圭皋。

下面，一起來(lái)看看，馬云還爆過(guò)哪些金句！

“The business schools teach a lot of skills about how to make money and how to run a business. But I want to tell people that if you want to run a business, you have to run the value first, to serve the others, to help the others – that’s the key.”
商科學(xué)校的確能教人很多賺錢(qián)的技能，運(yùn)營(yíng)生意的辦法。但我想告訴那些想要做生意的人，你必須確定價(jià)值觀，學(xué)會(huì)為他人服務(wù)，幫助其他人，這才是關(guān)鍵。
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“I think crazy is good! We are crazy but not stupid! If everyone agrees with me and if everybody believes in our idea is good – we will have no chance.”
我覺(jué)得瘋狂挺好的。我們雖然瘋狂，但并不蠢。如果每個(gè)人都同意我的看法，相信我們的想法，那我們就沒(méi)有機(jī)會(huì)了。
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“In this world, if you want to win in the 21st century, you have to be making sure that making other people become powerful, empower others; making sure the other people are better than you are, then you will be successful.”
在當(dāng)今21世紀(jì)，你必須學(xué)會(huì)幫助他人，讓別人更強(qiáng)大。只有別人都過(guò)好了，你才能真正成功。
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“I find that when a person makes a mistake or fails, if he or she always complains or blames others, that person will never come back from the failure. But if the person checks inside, this person has hope.”
我發(fā)現(xiàn)當(dāng)一個(gè)人總是犯錯(cuò)，總是抱怨或責(zé)怪他人，這人永遠(yuǎn)不會(huì)從錯(cuò)誤中走出來(lái)。如果這人能反省，他還有希望。
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?"My relationship with the government is: Be in love with the governments, but do not marry them.”
我的政府的關(guān)系是這樣的：和政府談戀愛(ài)，但不能結(jié)婚。
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“If eBay are the Sharks in the Ocean – We (Alibaba) are the Crocodiles in the Yangtze River. Never fight in the Ocean, let’s fight in the Yangtze River.”
如果說(shuō)eBay是海中的鯊魚(yú)，那么阿里巴巴就是長(zhǎng)江中的鱷魚(yú)。我們不想在海里大戰(zhàn)，要戰(zhàn)一場(chǎng)來(lái)長(zhǎng)江啊。
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“Today, people write about the successful stories of Alibaba. And I really don’t think we were so smart, we made so many mistakes and we were so stupid at times. So, someday, the book I personally really will want to write about is Alibaba’s 1001 mistakes. These are the things people should remember and people should learn.”
今天，人們會(huì)寫(xiě)阿里巴巴成功的故事。但我真不覺(jué)得我們是聰明的，我們時(shí)不時(shí)也會(huì)犯錯(cuò)。沒(méi)準(zhǔn)哪天，我會(huì)寫(xiě)本書(shū)，講講阿里巴巴1001個(gè)失敗的故事。這些才是人們應(yīng)該記住的，可以學(xué)到經(jīng)驗(yàn)的所在。
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“Going anywhere, doing business, takes time. No market welcomes gamblers – You go there, create value for local people, have time – it will have chance.”
去闖蕩吧，去做生意，慢慢來(lái)。市場(chǎng)不歡迎賭徒——去發(fā)現(xiàn)天地，為當(dāng)?shù)厝藙?chuàng)造價(jià)值，爭(zhēng)取時(shí)間，你就有機(jī)會(huì)。
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怎么樣，你有沒(méi)有被馬云的金句觸動(dòng)到呢？