今天小編給大家?guī)鞡EC初級常見口語話題（市場營銷），一起來學(xué)習(xí)吧！

市場營銷(產(chǎn)品相關(guān)的話題)

產(chǎn)品屬性：

brand?品牌? ?price價格???quality質(zhì)量???after-sales service售后服務(wù)? ?reputation聲譽? reliability可信度

一、價格的制定

影響因素：competition競爭? ?supply and demand供給和需求? ?customers'perception of price客戶對價格的感知?

措施：offer seasonal /trade/cash discount to stimulate demand/boost sale ? ? 提供季節(jié)性/商業(yè)/現(xiàn)金折扣以刺激需求/促銷

Carry out survey to find out customers' needs and tastes? 對客戶的需求和品位進行調(diào)查

二、產(chǎn)品推銷/推廣

目的

  • ?aim at target market;
  • ?promote product efficiency;
  • meet and beat fierce competition capture a large market share

方式

  • launch an advertising campaign
  • personal selling：employ some experienced salespeople
  • sales promotion：offer promotional gifts 提供促銷禮品? ?free samples 免費的樣品? ?coupons 優(yōu)惠券? ? rebate 回扣? ?loyalty scheme 忠誠顧客獎勵計劃 ? sweepstake 抽獎 trading stamp優(yōu)待券
  • contest publicity： mass media

好處

  • ?attract potential customers
  • ?boost the sale of product
  • ?encourage customers to try new products

三、客戶服務(wù)目的

  • ?increase the level of customer satisfaction;
  • ?meet customers' expectation;
  • ?improve the standard of customer service

四、提高服務(wù)質(zhì)量的措施

  • Have an after-sale services supervision system
  • staff training program (improve staff friendliness;the speed of service;learn to deal with customer complaints)
  • check sales figures regularly
  • obtain feedback from customer (set up a hotline;conduct a survey)

五、留住顧客

  • ?understand what the customer needs
  • ?provide high quality product and good service
  • ?offer some discount to regular customer
  • ?upgrade interior decoration? 升級室內(nèi)裝飾

六、招待客戶

招待方式+具體目的

  • arrange a big welcoming dinner+ show warm welcome/hospitality;make them feel at ease; set a stage for conversation and potential business
  • ?show them around our company, especially the best part + give them an overview of our facilities and production methods
  • ?take them to see places of cultural and historical interest/experience cultural events + offer us good opportunities to get to know each other better;give them more insight into our way of doing business;help encourage their busiess interest in china;have a chance to take in the local flavor