今天為小編為同學們整理了BEC商務英語高級詞匯：經(jīng)營篇，希望能給大家?guī)韼椭?。一起來背單詞吧！

營銷篇

4C營銷理論 (The Marketing Theory of 4Cs)

4R營銷理論 (The Marketing Theory of 4Rs)

4P營銷理論 (The Marketing Theory of 4Ps)

感性營銷 (Sensibility Marketing)

交叉營銷 (Cross Marketing)

知識營銷 (Information Marketing)

文化營銷 (Cultural Marketing)

服務營銷 (Services Marketing)

體驗營銷 (Experience Marketing)

定制營銷 (Customization Marketing)

色彩營銷 (Color Marketing)

綠色營銷 (Green Marketing)

關系營銷 (Relationship Marketing)

合作營銷 (The Co Marketing Solution)

伙伴營銷 (Partnership Marketing)

一對一營銷 (One-to-One Marketing)

差異化營銷 (Difference Marketing)

大市場營銷 (Big Marketing)

個性化營銷 (Personalization Marketing)

堡壘式營銷 (Focalization Marketing)

數(shù)據(jù)庫營銷 (Data base Marketing)

服務分銷策略 (Services Distribution Strategy)

服務促銷策略 (Services Sales Promotion Strategy)

整合營銷傳播 (Integrated Marketing Communications, IMC)

水壩式經(jīng)營 (Dam Operation)

戰(zhàn)略營銷聯(lián)盟 (Strategic Marketing Union)

網(wǎng)絡數(shù)據(jù)庫營銷 (Internet Data base Marketing)

整時營銷” 與晚盈利 (Profit by Timing Marketing and Lag Profit Marketing)

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