我們都知道專(zhuān)業(yè)名詞與專(zhuān)業(yè)術(shù)語(yǔ)是行業(yè)內(nèi)約定俗成或者有明確規(guī)定的，并不是可以自由發(fā)揮的。在商務(wù)英語(yǔ)中，有很多類(lèi)似的專(zhuān)業(yè)術(shù)語(yǔ)核心詞匯，你都知道嗎?現(xiàn)在就帶大家一起來(lái)看看在BEC閱讀中經(jīng)常會(huì)出現(xiàn)的高頻核心詞匯專(zhuān)業(yè)術(shù)語(yǔ)。

　　ss operation pattern 商業(yè)運(yùn)作模式

　　e.g. The computerInternet is transforming business operation patterns and contributing to whatis called the new information economy.

　　計(jì)算機(jī)因特網(wǎng)正在改變商業(yè)運(yùn)作模式。

　　ss executive 企業(yè)主管人員

　　3. business-formatfranchise 經(jīng)營(yíng)模式特許(店)

　　e.g. Business-formatfranchises are characterized by an ongoing business relationship betweenfranchisor and franchisee that includes not only the product, service andtrademark but the entire business concept itself.

　　經(jīng)營(yíng)模式特許店以特許授予者和特許經(jīng)營(yíng)者不間斷的業(yè)務(wù)關(guān)系為特點(diǎn)，不僅包括產(chǎn)品、服務(wù)和商標(biāo)，還包括整個(gè)經(jīng)營(yíng)理念。

　　4. business-formatfranchising 經(jīng)營(yíng)模式特許權(quán)(特許授予者向特許經(jīng)營(yíng)者提供一個(gè)完整的經(jīng)營(yíng)模式，其中包括商標(biāo)的使用、提供銷(xiāo)售的商品或服務(wù)，經(jīng)營(yíng)手法、品質(zhì)控制、市場(chǎng)策劃、選擇經(jīng)營(yíng)地點(diǎn)及其他必要的服務(wù)等，較顯著的例子是麥當(dāng)勞餐廳)

　　5. business hours 營(yíng)業(yè)時(shí)間、辦公時(shí)間

　　e.g. Normalbusiness hours are between 9 am and 5 pm.

　　正常營(yíng)業(yè)時(shí)間是上午9點(diǎn)到下午5 點(diǎn)。

　　6. business overdraft 商業(yè)透支，業(yè)務(wù)透支(銀行提供給客戶(hù)的短期貸款，使客戶(hù)可支取多于其在銀行帳戶(hù)的金額)

　　e.g. A businessoverdraft would be most suitable for short-term loans.

　　商業(yè)透支項(xiàng)目最適合短期貸款。

　　7. business partner 商業(yè)伙伴

　　e.g. We work forlasting relationship with our business partners.

　　我們努力與商業(yè)伙伴建立永久關(guān)系。

　　8. business plan 經(jīng)營(yíng)計(jì)劃(包括在一定時(shí)期提高銷(xiāo)量、開(kāi)發(fā)新產(chǎn)品，以及如何籌措資金、資源等)

　　e.g. The bank managerwants to see a business plan before agreeing to lend money.

　　銀行經(jīng)理要求先看該公司的業(yè)務(wù)規(guī)劃再考慮是否準(zhǔn)予貸款。

　　9. business practice 經(jīng)營(yíng)方式

　　e.g. Changing businesspractice have encouraged companies to move to brand-new premises.

　　不斷變化的經(jīng)營(yíng)方式促使企業(yè)向新建場(chǎng)所搬遷。

　　10. businessprocess(ing) re-engineering 業(yè)務(wù)流程重組，簡(jiǎn)稱(chēng)BPR

　　11. business sense 商業(yè)頭腦，經(jīng)商能力

　　e.g. We need to employsomeone with (a) good business sense and social skills.

　　我們需要雇用懂得經(jīng)商之道及社交技巧的人。

　　12. business teams 企業(yè)管理團(tuán)隊(duì)

　　e.g. Today’s business teams take many forms and handle many tasks.

　　當(dāng)今企業(yè)管理團(tuán)隊(duì)有多種形式，擔(dān)當(dāng)多種任務(wù)。

　　13. Business TelecardInternational 國(guó)際商務(wù)電話(huà)卡，簡(jiǎn)稱(chēng)BTI

　　e.g. You can use yourBusiness Telecard International at any card phone in theUK.

　　在英國(guó)任何一部卡式電話(huà)機(jī)上，都可以使用國(guó)際商務(wù)電話(huà)卡。

　　14. business trip 公務(wù)旅行，出差

　　e.g. She’s gone to Parison a business trip.

　　她出差到巴黎去了1. buyer'smarket (供過(guò)于求的)買(mǎi)方市場(chǎng)

　　e.g. An unusually goodsummer created a buyer's market in tomatoes.

　　夏季氣候特別好，形成了番茄的買(mǎi)方市場(chǎng)。

　　When there is abuyer's market, the provision of a bond can be made an essential condition forthe granting of the contract.

　　如果是買(mǎi)方市場(chǎng)，則提供保函可作為同意簽訂合同的必要條件。

　　15. buy-out 全面收購(gòu)(產(chǎn)權(quán)或股份等)，全部買(mǎi)下市場(chǎng)產(chǎn)品

　　e.g. The buy-out seemed to benefit both companies,sending shares in both soaring around 15%.

　　該全面收購(gòu)行為似乎隊(duì)兩個(gè)公司都有利，雙方股票均飛升了約15%。

　　16. by-product 副產(chǎn)品

　　e.g. Skimmed milk powder is a by-product of butterproduction.

　　脫脂奶粉是生產(chǎn)黃油的副產(chǎn)品。

　　17. cable license 有限電視許可證

　　18. cafeteria plan 自助餐式計(jì)劃(員工可以從一系列的選項(xiàng)中做出選擇)

　　e.g. Cafeteria plans are an innovative, new way foryou to save tax dollars while receiving the best in fringe benefit plans.

　　自助餐式服利計(jì)劃是一種能為你在盡享附加福利的同時(shí)節(jié)省稅款的富于創(chuàng)意的新方式。

　　19. callback 電話(huà)回話(huà)(服務(wù))

　　e.g Callback services, most of which are garage-sidestart-ups, have soared in popularity and sophistication in the last severalyears.

　　電話(huà)回話(huà)服務(wù)公司大多是一些只有車(chē)庫(kù)那樣大小的新興公司。最近幾年來(lái)，它們備受歡迎，并日趨成熟。

　　20. call-blocking 呼叫限制(服務(wù))

　　e.g. Some phone companies in theUSalreadyoffer call-blocking service, allowing the user to block calls from numbers thatare proving a nuisance.

　　美國(guó)的一些電話(huà)公司已經(jīng)提供呼叫限制服務(wù)，它能使用戶(hù)阻擋來(lái)自騷擾者的電話(huà)。

　　21. Call center 電話(huà)銷(xiāo)售中心，電話(huà)銷(xiāo)售點(diǎn)，呼叫中心

　　e.g. With a call center you don’t have to pay highrents for good high street locations or pay commission to brokers and agents.

　　有了電話(huà)銷(xiāo)售中心，你將不需要為地處商業(yè)大街黃金地段的店面支付高額租金，也無(wú)需向中間商或代理商支付傭金。

　　22. caller ID 來(lái)電顯示(服務(wù))

　　e.g. Caller ID is a service that tells people who iscalling before they answer the phone.

　　來(lái)電顯示這項(xiàng)服務(wù)能使收話(huà)人在應(yīng)話(huà)前知道來(lái)電者的身份。

　　23. Call forwarding 呼叫轉(zhuǎn)送(服務(wù))

　　e.g. Services such as call forwarding are also available.

　　提供的服務(wù)還包括呼叫轉(zhuǎn)送

　　24. Call-in Medical Care 電話(huà)求醫(yī)市場(chǎng)

　　25. camcorder (便攜式)攝像機(jī)，由camera +recorder構(gòu)成。

　　26. campaign 宣傳活動(dòng)

　　e.g. The company is planning a new advertisingcampaign to increase sales.

　　公司在策劃一次新的廣告宣傳促銷(xiāo)活動(dòng)。

　　27. canteen 職工食堂

　　e.g. Subsidised canteen is one of staff benefits.

　　由公司補(bǔ)貼的職工食堂是員工福利之一。

　　28. capacity 生產(chǎn)能力

　　e.g. There will be the capacity problem when thecompany is already producing the maximum quantity possible, but there is demandfor more.

　　公司在生產(chǎn)產(chǎn)量上已經(jīng)達(dá)到最大限度，但仍滿(mǎn)足不了需求，這時(shí)便出現(xiàn)生產(chǎn)能力問(wèn)題。

　　29. capital allowance 投資稅額減免(給予某些資本投資，如機(jī)器、車(chē)輛等折舊的減免優(yōu)惠)

　　e.g. To encourage greater capital investment thegovernment has announced higher [capital allowances in the coming year.

　　為鼓勵(lì)更多的資本投資，政府宣布來(lái)年增加投資稅額減免。

　　30. capital asset 資本資產(chǎn)(屬于企業(yè)、預(yù)期可以長(zhǎng)期使用的土地、機(jī)器、車(chē)輛等)

　　e.g. The company has capital assets worth ￡3 million.

　　公司擁有價(jià)值300萬(wàn)英鎊的資本資產(chǎn)。

　　31. capital expenditure 資本投資，基本建設(shè)投資(用于生產(chǎn)所需的土地、建筑物、機(jī)器、運(yùn)輸工具及原料等)

　　e.g. The capital expenditure in the canteen, sportscenter and staff room will benefit the whole company.

　　用在食堂、健身中心和休息室的基本建設(shè)投資將為整個(gè)公司帶來(lái)好處。

　　32. capital growth 資本增值

　　e.g. An investment in shares with a low income may beacceptable if the chances of capital growth look good.

　　如果資本增值潛力大，即便是投資收益股票也可以接受。

　　33. capital-intensive 資本密集

　　e.g. “Capital-intensive” refers to an industry needinga large amount of capital to produce its products, e.g. the petroleum industry,the electricity industry.

　　“資本密集”指的是需要大量資本投入產(chǎn)品生產(chǎn)的產(chǎn)業(yè)，比如石油產(chǎn)業(yè)和電力產(chǎn)業(yè)。

　　34. capital investment 資本投資，基本建設(shè)投資(用于生產(chǎn)所需的機(jī)器、廠(chǎng)房等)

　　e.g. Capital investment for the year stands at ￡6000.

　　當(dāng)年的基本建設(shè)投資額為6000英鎊。

　　35. capital sum (保險(xiǎn)公司在指定日期給被保險(xiǎn)人的)一次性總付，總括性付款

　　e.g. When the insurance policy matures, the insuredperson will receive the capital sum agreed.

　　保險(xiǎn)單到期時(shí)，投保人會(huì)得到一筆總括性付款。

　　36. captive market 壟斷市場(chǎng)(產(chǎn)品或供應(yīng)商方面缺乏選擇)

　　e.g. The water company which supplies the region,having no competitors, enjoys a captive market.

　　這個(gè)地區(qū)的自來(lái)水供應(yīng)公司沒(méi)有競(jìng)爭(zhēng)對(duì)手，獨(dú)享壟斷市場(chǎng)。

　　37. cardaholic 習(xí)慣用信用卡透支購(gòu)物的人

　　38. career development 職業(yè)發(fā)展

　　e.g. Most employees have come to accept that careerdevelopment is not always the same thing as upward promotion and a highersalary.

　　如今大多數(shù)員工已普遍認(rèn)為，職業(yè)發(fā)展并不完全等同于升職和加薪。

　　39. career management 職業(yè)發(fā)展管理，人事管理，前程管理(指企業(yè)致力促進(jìn)員工個(gè)人發(fā)揮潛力，并使之與企業(yè)的成長(zhǎng)相配合)

　　e.g. Employers need to rethink their approach tocareer management completely.

　　用人企業(yè)需要重新全面思考他們的職業(yè)發(fā)展管理方法。

　　40. career planning 職業(yè)規(guī)劃，前程規(guī)劃，職業(yè)生涯規(guī)劃

　　e.g. You should build job rotation into your careerplanning.

　　員工應(yīng)使工作輪換成為其職業(yè)規(guī)劃的一部分。

　　41. career prospects 職業(yè)前程，職業(yè)前景

　　e.g. We offer unlimited career prospects within ourmanagement team here and overseas.

　　加入到我們?cè)趪?guó)內(nèi)和海外的經(jīng)理層隊(duì)伍中來(lái)，你會(huì)前程無(wú)量。

　　42. care for people 以人為本

　　e.g. Our success is a result of quality, safer andcaring for people and the environment.

　　我們公司之所以獲得成功，在于其產(chǎn)品質(zhì)量上乘、使用安全、以人為本、注重環(huán)保。

　　43. caretaker 大樓管理員，亦作janitor(美)

　　e.g. The caretaker locks the building at 8 pm everyevening.

　　大樓管理員每晚8點(diǎn)鐘鎖上大門(mén)

　　44. cargo division 貨運(yùn)部門(mén)

　　e.g. The excellent performance from the cargo divisionhas helped increase the company’s overall results.

　　貨運(yùn)部門(mén)的杰出表現(xiàn)幫助提高了公司的整體運(yùn)營(yíng)業(yè)績(jī)。

　　45. car hire (英)汽車(chē)出租，等于car rental

　　e.g. This is a car hire company.

　　這是一家汽車(chē)出租公司。

　　46. caring profession 護(hù)理行業(yè)

　　e.g. The caring professions are the professions thatinvolve caring for people, e.g. nursing, social work, and medicine. 護(hù)理行業(yè)指照顧、護(hù)理認(rèn)的行業(yè)，如專(zhuān)業(yè)護(hù)理工作、社會(huì)福利工作、醫(yī)務(wù)工作等等。

　　47. car phone 車(chē)載電話(huà)，亦作carphone

　　48. car pool 合伙用車(chē)(一群各有自備汽車(chē)的人安排好在上下班時(shí)每次合乘其中一人之車(chē)，并由其開(kāi)車(chē))亦作car sharing

　　e.g. If they had to pay fees, many drives would avoidbusy roads during rush hours, transportation official say. Because some driverswould switch to car pools and mass transit, change their routes or avoid sometrips altogether.

　　交通官員們說(shuō)，假如他們必須付費(fèi)，許多駕車(chē)人會(huì)在交通高峰期間避開(kāi)繁忙的路線(xiàn)。因?yàn)橐恍┤藭?huì)選擇合伙用車(chē)或公交系統(tǒng)，改變線(xiàn)路或干脆取消一些行程。

　　49. car rental 汽車(chē)出租

　　e.g. Some car rental firms are also laying out theirwares in cyberspace with Websites on the Internet.

　　一些汽車(chē)出租公司也紛紛在因特網(wǎng)上建立網(wǎng)站，將其業(yè)務(wù)放到網(wǎng)絡(luò)空間。

　　50. carriage (列車(chē))車(chē)廂

　　e.g. I was lucky to get a seat in the carriage.

　　很幸運(yùn)我在車(chē)廂里找到了一個(gè)位置。

　　51. car sharing 合伙用車(chē)，亦作car pool

　　e.g. We encourage the organization of car sharing.

　　我們鼓勵(lì)員工合伙用車(chē)上班。

　　52. cartridge (打印機(jī)、復(fù)印機(jī)的)墨盒，(鋼筆)筆芯，墨水囊

　　e.g. We ordered 20 printer ink cartridges, but youdidn’t send any to us at all.

　　我們預(yù)訂了20個(gè)打印機(jī)墨盒，但你方一個(gè)也沒(méi)有寄來(lái)。

　　53. case 理由陳述(訴訟或爭(zhēng)執(zhí)之一方)，訴訟，案件

　　e.g. He has a strong case.

　　他擁有極其充分可為自己辯護(hù)的理由

　　54. case study 案例分析，個(gè)案研究

　　e.g. They are conducting a case study of the real worksituation.

　　他們正在對(duì)實(shí)際工作環(huán)境進(jìn)行個(gè)案研究。

　　e.g. More than 100 case studies are analysed, showinghow the Internet's strengths have been successfully exploited.

　　書(shū)中分析了100多個(gè)案例，說(shuō)明網(wǎng)絡(luò)優(yōu)勢(shì)如何被人們成功利用。

　　55. cash advances 預(yù)付現(xiàn)金

　　e.g. The main benefits of the new system are that cashadvances will no longer be necessary and administrative time can be reduced.

　　新系統(tǒng)的主要好處在于公司無(wú)需預(yù)付現(xiàn)金，而且可以減少用于行政管理的時(shí)間。

　　56. cash card 現(xiàn)金卡，自動(dòng)提款卡，銀行卡

　　e.g. Cash card are electronic currency that, intheory, could eliminate the need to carry bills and coins altogether.

　　現(xiàn)金卡是理論上可以省去攜帶鈔票和硬幣麻煩的電子貨幣。

　　e.g. Cheques are being used less and less, replaced bythe cash card.

　　支票如今用得越來(lái)越少，取而代之得是現(xiàn)金卡。

　　57. cashflow analysis 現(xiàn)金流量分析

　　e.g. This course will help you perform an advancedcashflow analysis of your own company.

　　這門(mén)課將幫助學(xué)員采用先進(jìn)方法，對(duì)各自所在公司進(jìn)行現(xiàn)金流量分析。

　　58. cash-flow forecast 現(xiàn)金流量預(yù)測(cè)

　　e.g. Once the cash-flow forecast is prepared the realchallenge is to decide if a project should be accepted or rejected.

　　一旦完成現(xiàn)金流量預(yù)測(cè)后，真正困難的是決定是否接受該項(xiàng)目。

　　59. cash flow gap 現(xiàn)金流量差額(現(xiàn)金流入與流出之差)

　　e.g. The cash flow gap opens on day 7 when he pays forthe suppliers.

　　在第七天他付款給供應(yīng)商時(shí)，即出現(xiàn)現(xiàn)金流量差額。

　　60. cash machine 自動(dòng)提款機(jī)，自動(dòng)柜員機(jī)，亦作cash dispenser, cashpoint, automated teller machine

　　e.g. The industrial action had put as many as half its2,000 cash machines out of service.

　　勞工行動(dòng)使銀行2000臺(tái)自動(dòng)柜員機(jī)有一半停止使用

　　61. cash dispenser 自動(dòng)提款機(jī)，自動(dòng)柜員機(jī)，亦作cash machine, cashpoint, automated teller machine

　　62. cash float 備用零錢(qián)

　　e.g. At the start of each day the bar and restaurantstaff are given some cash float.

　　每天酒店開(kāi)始營(yíng)業(yè)時(shí)，都會(huì)為酒吧和餐廳德服務(wù)員準(zhǔn)備一些備用零錢(qián)。

　　63. cash flow 現(xiàn)金流量，現(xiàn)金流動(dòng)，現(xiàn)金收益

　　e.g. Many businesses fail because they fall into thetrap of ignoring their cash flow.

　　由于忽視現(xiàn)金流量問(wèn)題，導(dǎo)致許多企業(yè)失敗。

　　Every company must watch its cash flow carefully if itis to avoid bankruptcy.

　　為了避免破產(chǎn)，每個(gè)企業(yè)都必須密切注視自己德現(xiàn)金流量。

　　64. bullet point “彈頭“圓點(diǎn)，彈點(diǎn)，文件中用來(lái)導(dǎo)引各要點(diǎn)的園點(diǎn)符號(hào)，亦作bullet。

　　e.g. These points for discussion are indicated bybullet points.

　　這些討論要點(diǎn)由“彈頭”圓點(diǎn)標(biāo)明。

　　65.. business concept 經(jīng)營(yíng)理念

　　e.g. This business concept has proved over the yearsto be extremely popular with British and international tourists alike.

　　多年來(lái)實(shí)踐證明，這種經(jīng)營(yíng)理念得到英國(guó)及外國(guó)游客的普遍歡迎。

　　66. business district 商務(wù)地段，商務(wù)區(qū)(指寫(xiě)字樓、辦公場(chǎng)所、銀行、商店集中的區(qū)域或地段)，亦作commercialdistrict, commercial area, corporate business area

　　e.g. The hotel is only a five-minute walk from thebusiness and shopping districts.

　　本飯店步行僅5分鐘即可到達(dá)商務(wù)購(gòu)物區(qū)

　　67. business class (飛機(jī)、車(chē)、船等的)公務(wù)艙，頭等艙，亦作first class，與條件稍次、票價(jià)較低的economy class(經(jīng)濟(jì)艙)相對(duì)

　　e.g. The small airline has beaten the huge Royal DutchKLM airline, and other national state air companies, to win the title ofEurope's best usiness class service.

　　那家小型航空公司擊敗強(qiáng)手英國(guó)皇家荷蘭航空公司及其他國(guó)家級(jí)豪華航空公司，榮獲歐洲最佳商務(wù)艙服務(wù)的稱(chēng)號(hào)。

　　68. bull market 牛市(通常指股市、匯市等金融市場(chǎng)價(jià)格持續(xù)上升或堅(jiān)挺)

　　e.g. If the market is thought to be good and prices onthe Stock Exchange are thought to be likely to rise, the market is called abull market.

　　市場(chǎng)看好，股票價(jià)格有望上漲，這種股市被稱(chēng)為牛市。

　　69. bundle 捆綁銷(xiāo)售

　　e.g. The department is trying to stop Microsoft fromforcing personal-computer makers to bundle its Internet browser software withevery copy of Windows.

　　這個(gè)部門(mén)試圖制止微軟公司強(qiáng)迫個(gè)人電腦廠(chǎng)商把因特網(wǎng)瀏覽器軟件與每個(gè)視窗版本捆綁銷(xiāo)售。

　　70. burglar alarm 電子防盜報(bào)警裝置

　　e.g. The burglar alarm will make a loud ringing noisewhen someone tries to enter the building secretly and illegally.

　　如果有盜賊潛入大樓，電子防盜報(bào)警裝置會(huì)發(fā)出響亮的報(bào)警聲。

　　71. burglar-proof padlock (U型)防盜鎖

　　e.g. This is a manufacturer of burglar-proof padlock.

　　這是一家生產(chǎn)防盜鎖地廠(chǎng)家。

　　72. business 公司，企業(yè)

　　e.g. He set up several adverting consultancy businessin the UK.

　　他在英國(guó)建立了好幾家廣告咨詢(xún)公司。

　　73. business class section 商務(wù)艙(座位)

　　e.g. The airline is to introduce a business classsection.

　　這家航空公司將于下周推出商務(wù)艙座。

　　74. bright collor 亮領(lǐng),成功職業(yè)人士

　　75. brochure

　　a. They provide free travel brochures

　　他們免費(fèi)提供旅游小冊(cè)子

　　b. All holidays described in our brochure are advertisedby us in good faith and every care is taken to ensure their accuracy.

　　小冊(cè)子中所宣傳的均為我們誠(chéng)意推廣的度假計(jì)劃,我們盡量保證內(nèi)容準(zhǔn)確無(wú)誤.

　　76. broken lot 零星散股

　　77. broker

　　The broker will tell you which policy he or she thinksyou should take out.

　　經(jīng)紀(jì)人會(huì)告訴你應(yīng)該辦理哪種保險(xiǎn)

　　78. broker's commission

　　To deal in shares on the Internet incurs none of theregular broker's commission and investors can therefore easily afford to buyand sell shares more regularly.

　　在網(wǎng)上進(jìn)行股票交易無(wú)須按常規(guī)付經(jīng)紀(jì)人傭金,從而使投資者得以更為長(zhǎng)期輕松地買(mǎi)賣(mài)股票

　　79. brokerage fee

　　One reliable way of managing investments is through abroker, who charges a brokerage fee in the form of a percentage of the moneyinvested.

　　投資理財(cái)?shù)囊粋€(gè)可靠的途徑是通過(guò)經(jīng)紀(jì)人辦理,他們按投資額的某個(gè)百分比收取傭金

　　bulletin 公告欄

　　The Internet is very flexible and allows companis toupdate their news bulletins very

　　quickly.

　　bulletin board 電子屏

　　America Online is home to hundreds of electronicbulletin boards.

　　80. brokerage industry

　　The broderage industry is booming these few years.

　　這些年中介業(yè)蓬勃發(fā)展

　　81. brown goods

　　Manufacturers of brown goods have to face competitionfrom Japan.

　　茶色商品生產(chǎn)商要面對(duì)來(lái)自日本的競(jìng)爭(zhēng).

　　82. brunch

　　Brunch is a meal which you eat in the late morning.

　　早午餐是在上午晚些時(shí)候吃的代替午餐的早餐

　　 economy

　　During the ~ yeas of rapid growth in the late 1980s,some bureaucrats outrageously greedy.

　　在80年代后期,泡沫經(jīng)濟(jì)迅速發(fā)展,一些官僚貪欲無(wú)限增長(zhǎng)

　　bubble wrap

　　Thanks to the bubble wrap, these books arrived inpretty good shape

　　budget priced goods

　　Budget priced goods are low-priced goods.

　　buffet reception

　　Buffet receptions offer good chances for doing usefulnetworking

　　built-in

　　Built-ins now include playstations, Internet accessand televisions.

　　bulk

　　 extension

　　The Coca-Cola Company might have been wiser toleave the old Coke alone and introduce New Coke as a brand extension.

　　可口可樂(lè)公司本應(yīng)聰明一點(diǎn), 讓老牌可樂(lè)照賣(mài)不誤,同時(shí)將新口味可樂(lè)作為品牌延伸推向市場(chǎng).

　　The idea behind a brand extension strategy is thatcustomers will accept the new product because they are already familiar withthe brand name.

　　品牌延伸策略背后的理念在于, 顧客因?yàn)橐呀?jīng)熟悉某種品牌名稱(chēng)而接受新產(chǎn)品

　　 identification

　　eg: Brand identification insures shelf placement andother advantages in the distribution process.

　　品牌識(shí)別確保了產(chǎn)品在貨架上占有一席之地,同時(shí)也使銷(xiāo)售過(guò)程中的其他優(yōu)劣得到保證.

　　 image

　　eg: Mercedes cars have a quality brand image

　　梅塞德斯汽車(chē)享有高質(zhì)量的品牌形象

　　 leader

　　We are doing a survey to find out which is the brand leaderin the coffee market.

　　我們正在進(jìn)行調(diào)查,找出咖啡市場(chǎng)中哪個(gè)品牌最受歡迎.

　　 loyalty

　　The objective of advertising is to build upbrand loyalty.

　　廣告的目的在于增強(qiáng)人們對(duì)品牌的忠誠(chéng)度.

　　Customers with a strong sense of brand loyalty arerarely prepared to switch to a new competitior.

　　有強(qiáng)烈品牌信賴(lài)感的顧客很少會(huì)移情新出現(xiàn)的同類(lèi)產(chǎn)品

　　 -making

　　eg: Despite the Brand -Making Mystique, the TangibleTrademark is strong financial returns.

　　盡管存在創(chuàng)名牌的秘訣,但巨額資金回報(bào)本身才是眾人矚目的有形商標(biāo).

　　brand name

　　The enormous strength of the McDonald's brand namehas helped the company to enter new markets all over the world.

　　麥當(dāng)勞品牌名稱(chēng)的巨大優(yōu)勢(shì)使該公司在世界各地不斷建立新市場(chǎng).

　　Proctor and Gamble has significant distribution powerbecause of the strength of their brand name.

　　寶潔公司由于某品牌響亮.有很強(qiáng)的銷(xiāo)售實(shí)力

　　 consultants 品牌咨詢(xún)公司

　　eg: A recent survey of 1000 people by brand consultantsCook &Pearson concludes that shoppers will continue to buy a wider range ofgoods and services from supermarkets.

　　最近由庫(kù)克-皮爾森品牌顧問(wèn)公司著手的一次千人調(diào)查得出結(jié)論：購(gòu)物者將繼續(xù)在超市購(gòu)買(mǎi)各類(lèi)商品和服務(wù)。

　　 enhancing 品牌提升

　　eg: One company says that its on-hold marketingprogramme, combinging messages with 'brand enhancing' music , reduces hang-upsby 50 per cent and increases sales by up to 20 per cent .

　　據(jù)一家公司說(shuō)：該公司的利用侯話(huà)時(shí)間營(yíng)銷(xiāo)計(jì)劃把產(chǎn)品宣傳信息和“提升品牌”的音樂(lè)結(jié)合起來(lái)，使掛斷電話(huà)的人數(shù)減少了50%，銷(xiāo)售額增加了20%。

　　92.Book value 賬面價(jià)值(反映在賬簿上的資產(chǎn)值)

　　e.g. The old photocopier is still useful, although itsbook value is almost nothing.

　　93.Boring and repetitive 單調(diào)重復(fù)的

　　e.g. In general, the computer serves best in doing allthe jobs which are boring and repetitive, such as producing invoices andstatements.

　　94.Bottom-end of the market 低端市場(chǎng)

　　e.g. A large computer hardware retailer positioneditself at the bottom-end of the market by undercutting all its competitors.

　　95.Bottom line 賬本底線(xiàn)，盈虧一覽結(jié)算線(xiàn)

　　e.g. You run millions of dollars through all that andyou come out with nothing on the bottom line.

　　e.g. we never lost sight of the bottom line.

　　96.Bounce (電子郵件)彈回，退回

　　97.Bounce message (電子郵件器給發(fā)信人的)退件通知

　　98.Bounced cheque 拒付支票

　　e.g. Charges can be very high for bounced cheque, andadministration fees are charged each time the debt increases.

　　99.Boundaryless marketing 無(wú)界營(yíng)銷(xiāo)

　　e.g. The notion of boundaryless marketing was fistused by Jack Welch, chairperson and CEO of General Electric.

　　100.Bourse 證券交易所，證券市場(chǎng)

　　e.g. Shares atChina’stwo bourses fell nearly 20 percent, although a few so-called WTO plays, such asTianjin Port,still held retail interest

　　之前那個(gè)解釋沒(méi)經(jīng)過(guò)大腦，請(qǐng)忽略

　　e.g. shares at china’s two bourses fell nearly 20percent, although a few so-called wto plays, such as tianjin port, still held retail interest.

　　中國(guó)兩大證券交易市場(chǎng)股票下跌近一成,但一些象"天津港"之類(lèi)的"世貿(mào)股"仍受股民青睞.

　　 adj.

　　original meaning is 零售的. 引申一下, 股市里,以零售的,零散的形式購(gòu)買(mǎi)的,只有中小股民了box file 文件盒

　　eg: The invoice is in the box file marked"invoice".這張發(fā)票在標(biāo)明‘發(fā)票’的文件盒里

　　torming 集思廣益

　　eg: Brainstorming can produce a lot of ideas veryquickly .

　　通過(guò)大家自由討論可以迅速收集多種意見(jiàn)

　　torming session 集體討論會(huì)

　　We're holding a brainstroming session on ournew product next Tuesday.

　　下周二召開(kāi)集體討論會(huì)，研究我們的新產(chǎn)品

　　A brainstorming session between the managingdirector, the marketing director and their accountant produced a new name forthe company.

　　在一次由總經(jīng)理，營(yíng)銷(xiāo)主管及公司會(huì)計(jì)師參加的三人集體討論會(huì)上，公司有了新名稱(chēng)

　　 office 分公司

　　eg: A decision must be made about whether the branch office is to hold stock or not.

　　必須作出決策是否讓分公司持有股份

　　 out 拓展業(yè)務(wù)

　　eg: They are branching out to locations around the world.

　　他們正在世界各地迅速拓展業(yè)務(wù)

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